July 16, 2015

As consumers continue to shy away from highly sweetened carbonated beverages in favor of what they see as more healthy alternatives, soda makers are responding by branching out into new areas and reformulating some of their most popular products.

April 4, 2013

In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

March 22, 2013

Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

February 5, 2013

Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

April 4, 2011

Pepsi is gearing up to launch a low-calorie soft drink, according to published reports.

July 19, 2010

In a multimedia marketing campaign that launched Monday, Pepsi Max has put a twist on...