As consumers continue to shy away from highly sweetened carbonated beverages in favor of what they see as more healthy alternatives, soda makers are responding by branching out into new areas and reformulating some of their most popular products.
Twenty-ounce bottles of Coca-Cola, Diet Coke and Coke Zero will feature 1,000 of the most popular names in the country — four times the number of names featured in last year's wildly successful campaign.
To celebrate consumer support of Diet Coke, the brand will launch an integrated marketing campaign, called "Get A Taste," which aims to illustrate how the beverage can make life's duller moments a bit bubblier.
Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — has arrived stateside, making its debut in The Fresh Market stores across Georgia, North Carolina, South Carolina and South and Central Florida.
OPI Products, a subsidiary of Coty, has collaborated with Coca-Cola to create a line of OPI nail lacquers inspired by several of the company’s most recognized brands, including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta.
In an effort to raise awareness of women's heart health educational programs, an actress and a fashion designer have joined Diet Coke and the National Heart, Lung and Blood Institute's The Heart Truth campaign.