Organix-South has introduced TheraNeem Naturals Liquid Neem Soap, a neem and castile soap made with certified organic oils and no harsh detergents, which can compromise the skin and hair, the company announced.

Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


Procter & Gamble is supporting the recent launch of Tide Pods, the brand's three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.

Laundry detergent brand Dropps is expanding to include fabric softener.

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

Phosphate-free and biodegradable Dropps laundry detergent is getting greener. The premeasured, disposable pack detergent, made by Cot’n Wash, has partnered with TerraCycle to give consumers a zero-waste liquid laundry detergent option.


Arm & Hammer's gel laundry detergent is celebrating its first birthday and has invited parents to share messy first birthday moments for a chance to win a dream birthday party for their child.

Seventh Generation has developed an ultra-concentrated liquid laundry detergent that is available in a 100% compostable bottle.

Tide is enhancing its professional laundry line with new innovations....

Arm & Hammer is introducing a new gel laundry detergent that promises to fight the...