The National Advertising Division last week recommended that Maximum Human Performance, which markets the dietary supplement MYO-X Myostatin Inhibitor, discontinue the advertising claims and testimonials at issue in NAD’s review.
Over the past century, women have come to recognize the famous Nivea crème tin. Now, the iconic tin has taken on a new form and served as the inspiration for the redesigned packaging across all of theNivea products.
People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.
Craig Dubitsky, known for helping to bring to market brands like Method, EOS and Help Remedies, and more recently Hello oral care products, was characterized as a giant killer in a blog published by AdAge Monday.
The National Advertising Review Board determined that certain claims made by Matrixx Initiatives for its Zicam Cold Remedy products would not reasonably be understood to mean that use of the products prevents colds.
DrFuhrman.com informed the National Advertising Division that the company has discontinued certain advertising claims — including “anti-cancer” and cancer treatment claims — made for the company’s Immunotect dietary supplement.
Innovation. It’s what everybody in the Sands Expo Center is looking for — that kind of traffic-driving innovation that breaks the mold and generates $100 million to $200 million in first-year sales.
But what does innovation look like?
Skin care and sun lotion enthusiasts are more inclined to engage in online and mobile activities, and they are more influenced in their beauty purchases by online ads compared with the average consumer, according to new research by Interactive Advertising Bureau.
HBA Global, a product development event for the beauty and personal care industry, has announced the winners of several industry awards for innovations in package design, emerging brands and suppliers' new products.
Nivea announced today the launch of "Style, Uncapped," a customized lip care design campaign to celebrate consumers' personal style by giving them the opportunity to design and purchase their own lip care caps.
ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.
ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.
The topical healthcare brands of Johnson & Johnson Consumer Companies, including Band-Aid brand adhesive bandages and Neosporin products, on Tuesday celebrated the 125th anniversary of the first aid kit.
Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand's heritage and how it is catering to the needs of its customers.
Perrigo on Monday announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter store-brand medications.