December 5, 2013

GfK Consumer Experiences North America on Thursday released its GfK Brand Benchmark Study, which assessed US consumers’ relationships with hundreds of products and services in 48 categories, and found stark disparities in what different generations value in a brand.

November 27, 2013

NEW YORK — The National Advertising Division has referred advertising claims made by Maxam Nutraceuticals for its PCA dietary supplement to the Federal Trade Commission for further review, after the company declined to participate in a review of its claims.

The Council for Responsible Nutrition challenged claims made by Maxam in television and Internet advertising, including:

November 13, 2013

In the current business environment, incremental growth generated by marketing or research and development can no longer create and sustain success, suggested a new report published Tuesday by PwC.

November 4, 2013

Carex Health Brands on Monday announced the acquisition of the ThermiPaq Hot & Cold Therapy brand along with other associated assets from the Thermionics Corp..

October 21, 2013

The National Advertising Division last week recommended that Maximum Human Performance, which markets the dietary supplement MYO-X Myostatin Inhibitor, discontinue the advertising claims and testimonials at issue in NAD’s review.

October 10, 2013

Over the past century, women have come to recognize the famous Nivea crème tin. Now, the iconic tin has taken on a new form and served as the inspiration for the redesigned packaging across all of theNivea products.

October 9, 2013

People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.

October 7, 2013

Craig Dubitsky, known for helping to bring to market brands like Method, EOS and Help Remedies, and more recently Hello oral care products, was characterized as a giant killer in a blog published by AdAge Monday.

September 18, 2013

Beiersdorf’s Nivea brand officially unveiled on Tuesday new packaging across all products inspired by the famous Nivea blue tin that women have come to recognize over the past century.

August 27, 2013

Procter & Gamble, the makers of Crest and Oral-B, along with Stephen Hancocks Ltd., have announced that the World Dental Posters site will now be sponsored through an educational grant from P&G.

August 22, 2013

The National Advertising Review Board determined that certain claims made by Matrixx Initiatives for its Zicam Cold Remedy products would not reasonably be understood to mean that use of the products prevents colds.

August 19, 2013

Advertisements for Roxane Labs made by Prism Marketing won three Aster Awards and an award from Healthcare Marketing Report, Prism said.

August 19, 2013

DrFuhrman.com informed the National Advertising Division that the company has discontinued certain advertising claims — including “anti-cancer” and cancer treatment claims — made for the company’s Immunotect dietary supplement.

August 19, 2013

The maker of a mobile app designed to help consumers track and remember products for later has secured $5 million in new capital.

August 12, 2013

Innovation. It’s what everybody in the Sands Expo Center is looking for — that kind of traffic-driving innovation that breaks the mold and generates $100 million to $200 million in first-year sales.
But what does innovation look like?

August 9, 2013

The National Association of Specialty Pharmacy will include a presentation of research posters at its inaugural Strategic Business Exchange in the fall, the group said.

July 17, 2013

Skin care and sun lotion enthusiasts are more inclined to engage in online and mobile activities, and they are more influenced in their beauty purchases by online ads compared with the average consumer, according to new research by Interactive Advertising Bureau.

July 15, 2013

The National Advertising Division referred to the Federal Trade Commission advertising claims made by Fiore RX, for its Antifungal Nail Lacquer after the company failed to respond to an NAD inquiry.

July 12, 2013

HBA Global, a product development event for the beauty and personal care industry, has announced the winners of several industry awards for innovations in package design, emerging brands and suppliers' new products.

June 27, 2013

Nivea announced today the launch of "Style, Uncapped," a customized lip care design campaign to celebrate consumers' personal style by giving them the opportunity to design and purchase their own lip care caps.

June 19, 2013

Procter & Gamble announced on Wednesday the launch of its Everyday Effect campaign, which is the largest consumer event in the company’s 175-year history.

June 14, 2013

ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

June 11, 2013

The topical healthcare brands of Johnson & Johnson Consumer Companies, including Band-Aid brand adhesive bandages and Neosporin products, on Tuesday celebrated the 125th anniversary of the first aid kit.

June 4, 2013

Nielsen awarded its 14 Breakthrough Innovation Winners for 2013 at the company's Consumer 360 event.