DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.
"With advertising and other forms of traditional media playing a less dominant role in how consumers interact with brands, breaking through with packaging is more significant than ever," writes Crystal Bennett, partner at Little Big Brands, in her latest blog post.
DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.
With the recent switch of Chattem’s Nasacort 24HR, the first nasal corticosteroid to be sold OTC, Chattem launched a very unique marketing tool — an interactive shelf display that gives a whole new meaning to the term “shelf talker.”
The National Advertising Division on Wednesday determined that Chattem can support certain advertising claims for “Nasacort Allergy 24HR,” an over-the-counter allergy relief medication. The claims were challenged by Merck Consumer Care.
Procter & Gamble's Charmin brand is launching a new chamomile-scented toilet paper. Each roll of new Charmin plus with the scent of Chamomile has the scent added to the tube to create an experience that soothes the senses, according to the company.
Revlon announced on Wednesday that second-quarter net sales in its consumer segment experienced a 2.5% boost thanks to higher sales of Revlon color cosmetics, Revlon ColorSilk and Sinful Colors, but a higher advertising expense impacted profits during the period.
Beauty subscription company Birchbox has announced the opening of its first brick-and-mortar store in Manhattan, which leverages the insights and feedback gathered since the company’s launch in 2010 from its more than 800,000 active subscribers.
DSN has partnered with Competitive Promotion Report and IRI to create a series of exclusive reports. This month the analysis explores the market trends around retailer margin and promotional spending in the first-aid category, looking at the major national brands in the drug channel, focusing particularly on the anti-itch (including calamine), ointments/ antiseptics and bandages (including gauze and cotton) categories.
Beauty company L'Oréal Paris has applied image recognition technology to target product ads based on the hair color identified in photos of faces for its Ombré campaign, which is now live on GumGum's in-image advertising platform.
Retail Solutions, a provider of cloud-based, big data analytics and real-time intelligence for the consumer products industry, has selected Gigwalk, the local visibility software platform, to power its new RSi Intelligent Crowdsourcing solution.
Energizer Personal Care, the makers of Banana Boat brand sunscreen, announced the availability of four new products in mass grocery and drug retailers nationwide, including a formula designed specifically for men.
Beiersdorf, whose brands include Nivea and Eucerin, announced that it is “very satisfied” with its first quarter business performance as the consumer business segment posted a 6.3% boost in organic sales during the quarter.
Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.
Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.