May 5, 2014

"With advertising and other forms of traditional media playing a less dominant role in how consumers interact with brands, breaking through with packaging is more significant than ever," writes Crystal Bennett, partner at Little Big Brands, in her latest blog post.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

July 10, 2014

The bath and body segment has benefited from near universal usage as consumers use these products in their daily personal hygiene routine.

July 10, 2014

Beauty subscription company Birchbox has announced the opening of its first brick-and-mortar store in Manhattan, which leverages the insights and feedback gathered since the company’s launch in 2010 from its more than 800,000 active subscribers.

July 10, 2014

When it comes to skin care, facial anti-aging potions still reign, as women continue their quest for younger, healthier looking skin.

July 2, 2014

While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search.

July 1, 2014

L'Oréal USA announced that it has reached an agreement with the Federal Trade Commission, ending an inquiry regarding certain advertising claims that were discontinued some time ago.

June 24, 2014

Former retail executive Steven Lubin recently announced the formation of Steven Lubin Enterprises, an enterprise that excels in new product innovation, packaging and marketing.

June 18, 2014

DSN has partnered with Competitive Promotion Report and IRI to create a series of exclusive reports. This month the analysis explores the market trends around retailer margin and promotional spending in the first-aid category, looking at the major national brands in the drug channel, focusing particularly on the anti-itch (including calamine), ointments/ antiseptics and bandages (including gauze and cotton) categories.

June 10, 2014

Beauty company L'Oréal Paris has applied image recognition technology to target product ads based on the hair color identified in photos of faces for its Ombré campaign, which is now live on GumGum's in-image advertising platform.

June 4, 2014

Retail Solutions, a provider of cloud-based, big data analytics and real-time intelligence for the consumer products industry, has selected Gigwalk, the local visibility software platform, to power its new RSi Intelligent Crowdsourcing solution.

May 28, 2014

Hispanic beauty brand La Bella has unveiled a new product packaging design and brand logo for its roster of beauty offerings, after nearly three decades of the same design.

May 15, 2014

Bounce, a brand from Procter & Gamble, on Thursday announced the launch of its first-ever, in-wash fabric care product.

May 9, 2014

Energizer Personal Care, the makers of Banana Boat brand sunscreen, announced the availability of four new products in mass grocery and drug retailers nationwide, including a formula designed specifically for men.

May 9, 2014

Beiersdorf, whose brands include Nivea and Eucerin, announced that it is “very satisfied” with its first quarter business performance as the consumer business segment posted a 6.3% boost in organic sales during the quarter.

April 18, 2014

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

March 19, 2014

Pillsbury, a brand from J.M. Smucker Co., is adding some colorful touches to its line of Funfetti Cupcake and Cake mixes with the introduction of four new varieties. The brand's Funfetti Frostings will also get two new additions.

March 5, 2014

Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.

February 25, 2014

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey's Consumer Commerce Monitor study released Tuesday.

January 31, 2014

The National Advertising Division has referred to the Federal Trade Commission advertising claims made by Brain Research Labs, for Procera AVH, following the company’s failure to abide by the terms of an NAD decision.

January 28, 2014

Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.

January 15, 2014

Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

January 9, 2014

As a brand that got into the business on the ground floor, blu is positioned to continue its role as a major player in the electronic cigarette category.