May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

August 20, 2015

A combination of high-end and middle-market lipstick brands took the top five places in the Clavis Insight Index, CI2, Lipstick ranking. More affordable brands available at Target, Walmart and Amazon, such as IMAN, Revlon and Maybelline, earned Top 5 rankings, as did more upmarket brands, NARS and Bite Beauty, available at higher-end retailers like Sephora.

August 20, 2015

Jennifer Cheslock, 21, never goes anywhere without her Summer’s Eve products. They are in her gym bag and in her apartment at college. And it isn’t something she learned from her mom — her friends suggested the brand.

August 20, 2015

Paris Presents is confident enough in its products to hire spokespeople who talk about competitive makeup brushes. While that might seem risky, it is all about presenting the real story to discerning millennials and other consumers who prowl online product reviews.

August 20, 2015

In the Aug. 24 issue, DSN also highlighted some of the companies attracting — and retaining — New General Market consumers, including Ansell, Beiersdorf, Dentek, Fleet, hello products, Kao Brands, Mentholatum, Paris Presents and Wahl.

August 20, 2015

Real guys, real grooming. That message has been part of the culture at Wahl Clipper since it was founded by Leo Wahl 96 years ago.

August 20, 2015

A new wave of consumers is quickly becoming the most powerful economic force in retail, and it is causing every company — retailer and supplier alike — to think differently about how they engage, market and build relationships with this new generation.

August 20, 2015

When Procter & Gamble line extended its NyQuil brand identity into the sleep care aisle with the launch of ZzzQuil, the company did more than raise a few eyebrows. That launch awoke an entire category.

August 19, 2015

Only 1 in 143 shoppers accounted for 80% of volume for the average new product studied.

August 18, 2015

Mondelez International announced Tuesday that it had announced a sponsorship through which Oreo cookies and belVita breakfast biscuits would be Official Promotional Partners of the U.S. Open. 

August 12, 2015

Drug Store News caught up with Beiersdorf director of shopper and customer marketing Andrew Kingery for a rundown on skin care today.

August 5, 2015

DSN talked to Piping Rock Health Products CEO Scott Rudolph this summer at Piping Rock’s Ronkonkoma, N.Y., offices to find out more about the new company and why experience matters in the VMS business. 

July 2, 2015

Unilever remains hot on the acquisition trail as it has signed an agreement to acquire clinical skin care brand Murad, which was developed by Howard Murad, a dermatologist, pharmacist and UCLA professor.

June 22, 2015

In a recent survey, more than half of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of repeatedly blasting generic advertising messages.

June 15, 2015

The sale of sleeping remedies continues to be a caffeinated business, especially across the liquids segment.

June 11, 2015

According to a new report from national trade organization AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers have room for improvement when it comes to Hispanic advertising.

May 14, 2015

DSN talks with Andrew Simon of BrandShop to discuss digital solutions and customer enagement in the CPG space. 

April 23, 2015

HBA Global is returning to New York City’s Jacob K. Javits Convention Center with a new slate of educational opportunities on health and beauty trends, innovations, and market strategies.

April 22, 2015

Beauty. It’s a $48 billion mega category that is battling only moderate growth — especially within the mass channel — because of a shift in consumer attitudes, increased competition and a lack of effective advertising. The question then becomes, “How can suppliers overcome such challenges and break through the clutter?”

April 22, 2015

Once considered a niche opportunity, the multicultural marketplace has become a mainstream imperative due to unprecedented growth in population, buying power and culture sustainability, according to a recent Nielsen report.

April 6, 2015
Kool-Aid announced the debut of Kool-Aid Easy Mix, which the brand said offers consumers convenience and value, with half the sugar of leading regular sodas. 
 
April 2, 2015

Coty has completed its acquisition of the Bourjois cosmetics brand from Chanel.

March 20, 2015

Drug Store News and the Mack Elevation Forum have partnered to create a new, multi-tiered industry leadership platform that will assemble an intimate group of CPG brands that emotionally connect with today’s changing new general market consumer.

March 4, 2015

For most categories, circular promotions touting price only are the most prevalent form of advertising, as opposed to a percent off or another savings incentive. That’s not the case in the supplement segment, where buy-one-get-one offers represent 58.5% of all circular ads as compared with 21.2% of price-only promotions.