May 5, 2014

"With advertising and other forms of traditional media playing a less dominant role in how consumers interact with brands, breaking through with packaging is more significant than ever," writes Crystal Bennett, partner at Little Big Brands, in her latest blog post.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

August 26, 2014

In honor of National Toilet Paper Day, Procter & Gamble's Charmin brand will take over Times Square in New York to give away 20,000 rolls. Times Square's iconic performer the Naked Cowboy will be present to help out.

August 20, 2014

With the recent switch of Chattem’s Nasacort 24HR, the first nasal corticosteroid to be sold OTC, Chattem launched a very unique marketing tool — an interactive shelf display that gives a whole new meaning to the term “shelf talker.”

August 7, 2014

Beiersdorf released results for the first half of the year and recorded a lift in sales of Nivea and Eucerin brands in the Consumer Business Segment.

August 6, 2014

The National Advertising Division on Wednesday determined that Chattem can support certain advertising claims for “Nasacort Allergy 24HR,” an over-the-counter allergy relief medication. The claims were challenged by Merck Consumer Care.

August 5, 2014

Procter & Gamble's Charmin brand is launching a new chamomile-scented toilet paper. Each roll of new Charmin plus with the scent of Chamomile has the scent added to the tube to create an experience that soothes the senses, according to the company.

August 4, 2014

Procter & Gamble will trim its brand portfolio to focus on 70 to 80 of its largest and best performing brands.

July 30, 2014

IRI on Wednesday reported that 15% of consumers will be increasing usage of natural and organic products.

July 30, 2014

Revlon announced on Wednesday that second-quarter net sales in its consumer segment experienced a 2.5% boost thanks to higher sales of Revlon color cosmetics, Revlon ColorSilk and Sinful Colors, but a higher advertising expense impacted profits during the period.

July 10, 2014

The bath and body segment has benefited from near universal usage as consumers use these products in their daily personal hygiene routine.

July 10, 2014

Beauty subscription company Birchbox has announced the opening of its first brick-and-mortar store in Manhattan, which leverages the insights and feedback gathered since the company’s launch in 2010 from its more than 800,000 active subscribers.

July 10, 2014

When it comes to skin care, facial anti-aging potions still reign, as women continue their quest for younger, healthier looking skin.

July 2, 2014

While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search.

July 1, 2014

L'Oréal USA announced that it has reached an agreement with the Federal Trade Commission, ending an inquiry regarding certain advertising claims that were discontinued some time ago.

June 24, 2014

Former retail executive Steven Lubin recently announced the formation of Steven Lubin Enterprises, an enterprise that excels in new product innovation, packaging and marketing.

June 18, 2014

DSN has partnered with Competitive Promotion Report and IRI to create a series of exclusive reports. This month the analysis explores the market trends around retailer margin and promotional spending in the first-aid category, looking at the major national brands in the drug channel, focusing particularly on the anti-itch (including calamine), ointments/ antiseptics and bandages (including gauze and cotton) categories.

June 10, 2014

Beauty company L'Oréal Paris has applied image recognition technology to target product ads based on the hair color identified in photos of faces for its Ombré campaign, which is now live on GumGum's in-image advertising platform.

June 4, 2014

Retail Solutions, a provider of cloud-based, big data analytics and real-time intelligence for the consumer products industry, has selected Gigwalk, the local visibility software platform, to power its new RSi Intelligent Crowdsourcing solution.

May 28, 2014

Hispanic beauty brand La Bella has unveiled a new product packaging design and brand logo for its roster of beauty offerings, after nearly three decades of the same design.

May 15, 2014

Bounce, a brand from Procter & Gamble, on Thursday announced the launch of its first-ever, in-wash fabric care product.

May 9, 2014

Energizer Personal Care, the makers of Banana Boat brand sunscreen, announced the availability of four new products in mass grocery and drug retailers nationwide, including a formula designed specifically for men.

May 9, 2014

Beiersdorf, whose brands include Nivea and Eucerin, announced that it is “very satisfied” with its first quarter business performance as the consumer business segment posted a 6.3% boost in organic sales during the quarter.

April 18, 2014

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.