December 10, 2014

"For small- to medium-sized U.S. OTC manufacturers, the choice of going global usually forces a tough choice: selling directly to one or two important key accounts vs. working with a local distributor partner," writes Ed Rowland, founder and managing partner of Rowland Global LLC, in his latest blog post. 

 

May 30, 2014

DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

April 6, 2015
Kool-Aid announced the debut of Kool-Aid Easy Mix, which the brand said offers consumers convenience and value, with half the sugar of leading regular sodas. 
 
April 2, 2015

Coty has completed its acquisition of the Bourjois cosmetics brand from Chanel.

March 4, 2015

For most categories, circular promotions touting price only are the most prevalent form of advertising, as opposed to a percent off or another savings incentive. That’s not the case in the supplement segment, where buy-one-get-one offers represent 58.5% of all circular ads as compared with 21.2% of price-only promotions.

February 24, 2015

Designer Betsey Johnson and Kimberly-Clark's Kleenex brand are teaming up to give consumers a healthy dose of creative inspiration. 

February 13, 2015

Despite a difficult market environment, beauty brand Beiersdorf continued on its profitable growth path in 2014, according to company executives.

January 29, 2015

Markwins has entered into an agreement to acquire from Aspire Brands the Bonne Bell and Lip Smacker assets.

January 15, 2015

Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — announced on Thursday that it continued its profitable growth path in 2014 despite a challenging macroeconomic environment.

January 12, 2015

The Council for Responsible Nutrition Foundation on Monday announced it has pledged additional grants — now totaling more than $2.1 million — to the National Advertising Division.

December 11, 2014

Australian Dream is one of those hot external analgesic products that has been growing by greater than 20% across all channels. Drug Store News had an opportunity to dig a little deeper regarding the Nature s Health Connection s Australian Dream product with David Biernbaum of David Biernbaum and Assoc., who represents the product.

December 11, 2014

Girls don’t poop. At least that’s what we want guys to believe and, thanks to Poo-Pourri, we can still hide the truth.

November 12, 2014

Coty’s continued focus on its power brand appears to be making headway as its Sally Hansen and Rimmel brands fueled double-digit gains of net revenues of color cosmetics on a like-for-like basis during the first quarter. However, further progress remains.

October 29, 2014

A new innovation Lowe's is currently testing in two stores could be a nod to the future of in-store service. 

 

October 15, 2014

The multicultural beauty market continues to outpace growth of the overall market for cosmetics and toiletries, posting a 3.7% increase in 2014, as many ethnic brands broaden their reach to target a wider audience, regardless of ethnicity, according to a report by global consulting and research firm Kline & Co.

October 10, 2014

The recently released 2014 Food, Drink and Consumer Goods Outlook Survey from audit, tax and advisory firm KPMG highlights key initiatives that consumer goods executives are focusing on to transform their businesses.

October 7, 2014

Coty and Chanel announced that Coty has submitted a binding offer to acquire the Bourjois cosmetics brand from Chanel for 15 million Class A Coty shares. Chanel has agreed to enter into exclusive negotiations.

September 15, 2014

Manufacturers of As Seen on TV merchandise are reshaping the category by focusing on extending the lives of their products and investing in long-term brand building.

August 26, 2014

In honor of National Toilet Paper Day, Procter & Gamble's Charmin brand will take over Times Square in New York to give away 20,000 rolls. Times Square's iconic performer the Naked Cowboy will be present to help out.

August 20, 2014

With the recent switch of Chattem’s Nasacort 24HR, the first nasal corticosteroid to be sold OTC, Chattem launched a very unique marketing tool — an interactive shelf display that gives a whole new meaning to the term “shelf talker.”

August 7, 2014

Beiersdorf released results for the first half of the year and recorded a lift in sales of Nivea and Eucerin brands in the Consumer Business Segment.

August 6, 2014

The National Advertising Division on Wednesday determined that Chattem can support certain advertising claims for “Nasacort Allergy 24HR,” an over-the-counter allergy relief medication. The claims were challenged by Merck Consumer Care.

August 5, 2014

Procter & Gamble's Charmin brand is launching a new chamomile-scented toilet paper. Each roll of new Charmin plus with the scent of Chamomile has the scent added to the tube to create an experience that soothes the senses, according to the company.