May 30, 2014

DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

December 11, 2014

Australian Dream is one of those hot external analgesic products that has been growing by greater than 20% across all channels. Drug Store News had an opportunity to dig a little deeper regarding the Nature s Health Connection s Australian Dream product with David Biernbaum of David Biernbaum and Assoc., who represents the product.

December 11, 2014

Girls don’t poop. At least that’s what we want guys to believe and, thanks to Poo-Pourri, we can still hide the truth.

November 12, 2014

Coty’s continued focus on its power brand appears to be making headway as its Sally Hansen and Rimmel brands fueled double-digit gains of net revenues of color cosmetics on a like-for-like basis during the first quarter. However, further progress remains.

October 29, 2014

A new innovation Lowe's is currently testing in two stores could be a nod to the future of in-store service. 

 

October 15, 2014

The multicultural beauty market continues to outpace growth of the overall market for cosmetics and toiletries, posting a 3.7% increase in 2014, as many ethnic brands broaden their reach to target a wider audience, regardless of ethnicity, according to a report by global consulting and research firm Kline & Co.

October 10, 2014

The recently released 2014 Food, Drink and Consumer Goods Outlook Survey from audit, tax and advisory firm KPMG highlights key initiatives that consumer goods executives are focusing on to transform their businesses.

October 7, 2014

Coty and Chanel announced that Coty has submitted a binding offer to acquire the Bourjois cosmetics brand from Chanel for 15 million Class A Coty shares. Chanel has agreed to enter into exclusive negotiations.

September 15, 2014

Manufacturers of As Seen on TV merchandise are reshaping the category by focusing on extending the lives of their products and investing in long-term brand building.

August 26, 2014

In honor of National Toilet Paper Day, Procter & Gamble's Charmin brand will take over Times Square in New York to give away 20,000 rolls. Times Square's iconic performer the Naked Cowboy will be present to help out.

August 20, 2014

With the recent switch of Chattem’s Nasacort 24HR, the first nasal corticosteroid to be sold OTC, Chattem launched a very unique marketing tool — an interactive shelf display that gives a whole new meaning to the term “shelf talker.”

August 7, 2014

Beiersdorf released results for the first half of the year and recorded a lift in sales of Nivea and Eucerin brands in the Consumer Business Segment.

August 6, 2014

The National Advertising Division on Wednesday determined that Chattem can support certain advertising claims for “Nasacort Allergy 24HR,” an over-the-counter allergy relief medication. The claims were challenged by Merck Consumer Care.

August 5, 2014

Procter & Gamble's Charmin brand is launching a new chamomile-scented toilet paper. Each roll of new Charmin plus with the scent of Chamomile has the scent added to the tube to create an experience that soothes the senses, according to the company.

August 4, 2014

Procter & Gamble will trim its brand portfolio to focus on 70 to 80 of its largest and best performing brands.

July 30, 2014

IRI on Wednesday reported that 15% of consumers will be increasing usage of natural and organic products.

July 30, 2014

Revlon announced on Wednesday that second-quarter net sales in its consumer segment experienced a 2.5% boost thanks to higher sales of Revlon color cosmetics, Revlon ColorSilk and Sinful Colors, but a higher advertising expense impacted profits during the period.

July 10, 2014

The bath and body segment has benefited from near universal usage as consumers use these products in their daily personal hygiene routine.

July 10, 2014

Beauty subscription company Birchbox has announced the opening of its first brick-and-mortar store in Manhattan, which leverages the insights and feedback gathered since the company’s launch in 2010 from its more than 800,000 active subscribers.

July 10, 2014

When it comes to skin care, facial anti-aging potions still reign, as women continue their quest for younger, healthier looking skin.

July 2, 2014

While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search.

July 1, 2014

L'Oréal USA announced that it has reached an agreement with the Federal Trade Commission, ending an inquiry regarding certain advertising claims that were discontinued some time ago.

June 24, 2014

Former retail executive Steven Lubin recently announced the formation of Steven Lubin Enterprises, an enterprise that excels in new product innovation, packaging and marketing.