February 8, 2012

For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

February 6, 2012

Reckitt Benckiser’s depilatory brand Veet has inked a year-long partnership with celebrity ballroom dancing pro and TV personality Cheryl Burke.

February 1, 2012

Schick is touting a disposable razor that features a handle made of 100% recycled plastic, in addition to 100% post-consumer paper in its packaging.

January 25, 2012

Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

January 20, 2012

New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).


January 18, 2012

Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

January 10, 2012

Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

December 14, 2011

Sally Hansen, a Coty beauty brand, is launching in spring 2012 its new Simply Smooth hair remover and Zero Bumps bikini spray.

December 12, 2011

Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.

November 29, 2011

The Art of Shaving, a Procter & Gamble brand, has introduced a follow-up campaign to its "The Brotherhood of Shaving" campaign, which shows off the individual lifestyle approaches to a man's daily shaving ritual.

November 18, 2011

Schick Quattro for Women TrimStyle, made by Energizer Personal Care, is adding a new splash of color to the shower this spring with a hot pink handle.

November 15, 2011

Church and Dwight, the maker of Nair hair removal products, has concluded the second annual "Step Out Challenge" and named a grand-prize winner.

November 14, 2011

While sales of shaving cream — which research has shown to have a relatively high level of penetration among men — have experienced single-
digit growth, sales of razors climbed more than 13%.

November 10, 2011

Schick Quattro for Women Disposables has unveiled its newest addition to the Schick Quattro for Women family of razors — the new Schick Quattro for Women Disposables handle scented with Skintimate Signature Scent Strawberry Tangerine Twist.

September 14, 2011

Graine de Vie has announced the launch of its new (seed) grape-seed-enriched shaving bar.

August 30, 2011

Responding to weekend press reports, consumer products company Spectrum Brands issued a statement indicating that it has not offered to acquire King of Shaves, a U.K.-based company with whom Spectrum has a multiyear distribution agreement through its Remington North America division.

August 9, 2011

A new e-commerce venture is aiming to revamp the razor market and save consumers money by offering a monthly subscription program whereby subscribers can receive — for about $1 a month — razor cartridges, and a compatible stick, right to their door.

August 2, 2011

Barista Bath and Body, a natural line of coffee-based bath and skin care products, is targeting men with its new four-step, coffee-based men's shave system.

July 25, 2011

Procter & Gamble’s Olay is making its foray into the facial depilatory segment with its new Olay Smooth Finish facial hair removal duo.

July 5, 2011

Despite the do-it-yourself trend within beauty, depilatories experienced a slight dip in sales, according to data provided by SymphonyIRI Group.


June 16, 2011

Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

June 15, 2011

Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

June 1, 2011

Among the best kinds of gifts are those that don’t cost the gift giver too much and also help the gift recipient save money. Kerr Drug is stocking an item that does both.

May 25, 2011

Bic has teamed up with House Party, a marketing company that specializes in delivering products into the homes of consumers via "party packs," to promote its Bic Soleil women's disposable razors for summer. Under the partnership, Bic is hosting 1,000 parties across the country in the homes of target consumers on June 4.