June 8, 2012

Sally Hansen has launched for summer a “Get Bare Double Dare” program that gives consumers a chance to win prizes.

May 14, 2012

Grooming products company Remington and software development firm Kadro Solutions have announced the release of the i-Light Pro mobile application for iPhone, Android and iPad, in conjunction with the U.S. release of Remington i-Light Pro Intense Pulsed Light hair removal system.

April 12, 2012

Looking to help men embarrassed of their back hair, Dermovation has launched BrazilianBack, a do-it-yourself back hair removal product.

April 11, 2012

Pacific Shaving, a maker of natural and eco-friendly shaving essentials, is celebrating in partnership with nonprofit organization Trees for the Future the planting of its 100,000th tree across 15 countries — from Brazil to Uganda.

April 4, 2012

Miami Dolphins runningback Reggie Bush is jumping into the entrepreneurial arena as a partner in Barc, an indie men's grooming line whose flagship product is Bump Down razor bump treatment.

March 22, 2012

Electric razor brand Philips Norelco has developed a new line of PowerTouch shavers that feature the versatility of shaving wet or dry.

February 22, 2012

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look.

February 17, 2012

Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

February 17, 2012

Men’s body grooming has grown in popularity, especially among the younger generation, resulting in growth in the men’s grooming/shaving scissors segment at mass.

February 8, 2012

For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

February 6, 2012

Reckitt Benckiser’s depilatory brand Veet has inked a year-long partnership with celebrity ballroom dancing pro and TV personality Cheryl Burke.

February 1, 2012

Schick is touting a disposable razor that features a handle made of 100% recycled plastic, in addition to 100% post-consumer paper in its packaging.

January 25, 2012

Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

January 20, 2012

New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).


January 18, 2012

Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

January 10, 2012

Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

December 14, 2011

Sally Hansen, a Coty beauty brand, is launching in spring 2012 its new Simply Smooth hair remover and Zero Bumps bikini spray.

December 12, 2011

Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.

November 29, 2011

The Art of Shaving, a Procter & Gamble brand, has introduced a follow-up campaign to its "The Brotherhood of Shaving" campaign, which shows off the individual lifestyle approaches to a man's daily shaving ritual.

November 18, 2011

Schick Quattro for Women TrimStyle, made by Energizer Personal Care, is adding a new splash of color to the shower this spring with a hot pink handle.

November 15, 2011

Church and Dwight, the maker of Nair hair removal products, has concluded the second annual "Step Out Challenge" and named a grand-prize winner.

November 14, 2011

While sales of shaving cream — which research has shown to have a relatively high level of penetration among men — have experienced single-
digit growth, sales of razors climbed more than 13%.

November 10, 2011

Schick Quattro for Women Disposables has unveiled its newest addition to the Schick Quattro for Women family of razors — the new Schick Quattro for Women Disposables handle scented with Skintimate Signature Scent Strawberry Tangerine Twist.

September 14, 2011

Graine de Vie has announced the launch of its new (seed) grape-seed-enriched shaving bar.