Manufacturers of antiperspirant/deodorant should take different approaches when marketing to adults and teens, as they each have different requirements for deodorants, according to market research firm Mintel.
Launching on shelves in March is the new Dove Clear Tone antiperspirant/deodorant from Unilever. It is positioned as the first and only U.S. deodorant designed to reduce underarm red and dark marks caused by shaving irritation.
Procter & Gamble’s new Secret Outlast antiperspirant and deodorant collection is partnering with Jenni Pulos of Bravo’s “Flipping Out” to help women confidently conquer their long days with the 48-hour odor protection of Secret Outlast.
Tom's of Maine, a maker of natural personal care products, has introduced its new Naturally Dry antiperspirant line, which is positioned as the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources, and without artificial fragrances, preservatives and silicones.
A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.
Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.
Stinky Boyz from Pro Athletics showcased at NACDS Marketplace its line of all-natural personal hygiene products for boys and young men. What makes these products really cool and unique is that they are shaped like sports balls. Stinky Boyz hygiene products contain essential oils and black seed, which is a strong antioxidant to help cleanse the body of toxins.
Looking to appeal to boys and young men with its innovative product design is Stinky Boyz, a line of all-natural personal hygiene products that are shaped like sports balls. Stinky Boyz hygiene products contain essential oils and black seed, a strong antioxidant that helps cleanse the body of toxins.
To celebrate Men's Health Month, Sam's Club is offering free men's health screening tests this weekend at select stores, which will be sponsored by Unilever brands, including Dove Men's deodorant and body wash.
Unilever, the maker of Dove Men+Care, is celebrating the launch of its new Dove Men+Care antiperspirants/deodorants and Sensitive Clean personal wash by inking a corporate partnership with the National Collegiate Athletic Association.