November 21, 2012

The maker of Crystal Body Deodorant has announced the introduction of Rock Deodorant Stick with 24-hour odor-fighting power.

November 15, 2012

Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.


October 4, 2012

Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

September 24, 2012

Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

August 22, 2012

TCCD International has announced the introduction of its Geodeo Natural Deodorant Plus that works to help remove daily buildup of toxins and impurities with a Detox Complex.

August 14, 2012

Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

July 20, 2012

Celebrity beauty licensing company Boldface Group has announced that its operating subsidiary, Boldface Licensing + Branding, has signed celebrity Mario Lopez in the fragrance category.

July 2, 2012

TCCD International has announced the introduction of Geodeo Natural Deodorant Plus, which uses volcanic minerals and Icelandic algae to help fight impurities.

June 21, 2012

Manufacturers of antiperspirant/deodorant should take different approaches when marketing to adults and teens, as they each have different requirements for deodorants, according to market research firm Mintel.


May 16, 2012

Lornamead has launched its new Finesse Color Lock styling products. Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties.

May 1, 2012

The deodorant and antiperspirant industry in the United States will continue to relish in the sweet smell of success through 2016 and beyond, according to a new Mintel report.

April 13, 2012

Tom's of Maine is introducing, for the first time, a new line of men's deodorants.

March 15, 2012

Unilever’s Degree Men is aiming to revolutionize its Adrenaline Series of antiperspirant/deodorant by adding movement-activated antiperspirant technology for men.

March 5, 2012

Launching on shelves in March is the new Dove Clear Tone antiperspirant/deodorant from Unilever. It is positioned as the first and only U.S. deodorant designed to reduce underarm red and dark marks caused by shaving irritation.

February 6, 2012

Procter & Gamble’s new Secret Outlast antiperspirant and deodorant collection is partnering with Jenni Pulos of Bravo’s “Flipping Out” to help women confidently conquer their long days with the 48-hour odor protection of Secret Outlast.

February 2, 2012

Tom's of Maine, a maker of natural personal care products, has introduced its new Naturally Dry antiperspirant line, which is positioned as the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources, and without artificial fragrances, preservatives and silicones.

January 27, 2012

Lady Speed Stick antiperspirant/deodorant is the title sponsor for the 2012 Women’s Half Marathon Series.

January 9, 2012

A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

September 28, 2011

Church & Dwight, the maker of Arrid Extra Dry antiperspirant deodorant, has partnered with New York Yankees closing pitcher Mariano Rivera to launch the brand's new advertising campaign.

September 8, 2011

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

July 7, 2011

Stinky Boyz from Pro Athletics showcased at NACDS Marketplace its line of all-natural personal hygiene products for boys and young men. What makes these products really cool and unique is that they are shaped like sports balls. Stinky Boyz hygiene products contain essential oils and black seed, which is a strong antioxidant to help cleanse the body of toxins.

June 26, 2011

Looking to appeal to boys and young men with its innovative product design is Stinky Boyz, a line of all-natural personal hygiene products that are shaped like sports balls. Stinky Boyz hygiene products contain essential oils and black seed, a strong antioxidant that helps cleanse the body of toxins.

June 2, 2011

Sunflower Farmers Market, a chain of 33 grocery outlets, now is carrying an array of TCCD International's Naturally Fresh Deodorant Crystal products.

June 2, 2011

To celebrate Men's Health Month, Sam's Club is offering free men's health screening tests this weekend at select stores, which will be sponsored by Unilever brands, including Dove Men's deodorant and body wash.