November 13, 2014

Unilever is looking to revolutionize the U.S. deodorant market with the launch of its new Dry Spray Antiperspirants.

October 16, 2014

Princeton University grad students Gilad Arwatz and Carla Bahri are looking to revolutionize the deodorant segment with ClickStick — a smart deodorant applicator with a mobile app.

July 1, 2014

Unilever’s Dove Deodorant has teamed up with fashion stylist, Erin Walsh, to give women the confidence to wear sleeveless with Dove Advanced Care Deodorant, which promises softer, smoother underarms in three days.

May 21, 2014

Minnesota Gov. Mark Dayton last week signed a bill that will prohibit the use of the antibacterial ingredient triclosan in consumer hygiene products beginning Jan. 1, 2017, according to an Associated Press report published Monday.

May 15, 2014

As new wipes for removing makeup and dirt continue to hit the beauty shelves, one company is taking a “swipe” at a different segment. Enter Forever Fresh’s Swipe deodorant wipes.

May 7, 2014

Mitchum has expanded its portfolio with the 2014 launch of Mitchum Clinical, the brand’s only soft solid with the odor-fighting benefits of oxygen odor-control technology.

February 28, 2014

U.K. company Kind2Skin has entered the U.S. market with a new line of deodorants designed just for tweens.

February 20, 2014

Certain Dri antiperspirant has raised the bar on perspiration control with the introduction of a thicker, drip-free formulation — Certain Dri Clinical Strength Anti-Perspirant Roll-On.

February 18, 2014

Wahl recently introduced No-Rinse waterless shampoo and doggie deodorant.

February 13, 2014

Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks.

February 12, 2014

Unilever’s Dove is promoting its new Dove Advanced Care Deodorant by offering women a three-step PitiCure treatment at events in New York, Los Angeles and Miami on Feb. 13.

December 4, 2013

Some men may not like to admit that they have a skin care regime, but according to new research from Mintel, many younger men report using a facial moisturizing product.

According to Mintel, 58% of men ages 18 years to 24 years and 63% of men ages 25 years to 34 years report that they use a facial moisturizing product.

November 20, 2013

Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.

November 8, 2013

Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

November 6, 2013

Geodeo Natural Deodorant Plus with Detox Complex is now available at Big Y World Class Markets in the New England area, the manufacturer has announced.

September 17, 2013

Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.

September 10, 2013

Wahl Clipper has introduced a new line of all-natural pet cleaning products, including dog deodorant and easy-rinse shampoos.

August 14, 2013

Whish Body Products has developed a new natural deodorant swipe that promises to refresh and prevent odor in one swipe

May 21, 2013

Sure antiperspirant and deodorant has unveiled a new packaging design and expanded its product portfolio with two new conditioning solids.

April 30, 2013

A revamped Adidas personal care range has hit the market, reflecting the athletic energy of today’s man and the confidence of the modern woman.

April 3, 2013

Whole Foods Market stores in four new regions now carry Geodeo Natural Deodorant Plus, a natural deodorant that is designed to help fight daily buildup of impurities with its detox complex.

November 21, 2012

The maker of Crystal Body Deodorant has announced the introduction of Rock Deodorant Stick with 24-hour odor-fighting power.

November 15, 2012

Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.


October 4, 2012

Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.