February 26, 2013

Sunstar Americas and Crayola have partnered on a new children's toothpaste to make brush time "fun time" again.

February 25, 2013

Americans are seeking a brighter smile, and research and sales data suggest that they are increasingly turning to whitening toothpastes and even mouthwash to help whiten teeth.

February 20, 2013

Vitacare has introduced a new product line designed for people with sensitive teeth, the company said.

January 31, 2013

Colgate-Palmolive announced on Thursday an increase in worldwide net sales and net income for the fourth quarter as strong sales of Colgate Optic White and Colgate Optic White Enamel White toothpastes helped fuel toothpaste market share in the United States.

January 30, 2013

A ban on importing and selling animal-tested cosmetics products and ingredients will enter into force in March. The ban affects all cosmetics, including toiletries and beauty products.

January 18, 2013

DenTek has created the new Scrub Betweens dental pick to help remove plaque and food particles that get between teeth.

January 10, 2013

Crest Oral-B launched a partnership with dental hygienists this week at CareerFusion, a dental professional career retreat, to gain a better understanding of the current needs and preferences of dental professionals nationwide, the manufacturer announced.

December 12, 2012

Organix-South, whose products are sold at health food stores, pharmacies, yoga studios and other outlets, has expanded its oral care line by introducing TheraNeem Naturals dental floss in mint and cinnamon flavors.

November 15, 2012

Pedigree’s new Dentastix line of oral care products for pets fights “dog breath.” These new Fresh Treats for dogs work to help banish bad breath and help with overall oral care, including tartar control.


November 13, 2012

Colgate-Palmolive has hired pop music group One Direction to help promote three of its oral care products, the company said Tuesday.

October 25, 2012

Colgate-Palmolive reported on Thursday a dip in third-quarter sales and unveiled a four-year restructuring program that involves a 6% reduction in its global employee workforce.

October 17, 2012

Though the American Dental Hygienists' Association recommends daily flossing, Americans don't floss as often as they should, according to a new survey by an oral care products manufacturer.

October 10, 2012

Procter & Gamble's Oral-B is teaming up with dental expert Jonathan Levine to encourage people to "power up" their oral health routine, while addressing the urgent need for oral health care in select areas of the United States.

October 3, 2012

Consumer products company Colgate-Palmolive and Omron Healthcare, a maker of medical home healthcare and wellness products, have teamed up to market and develop oral care products, including electric toothbrushes.

September 18, 2012

The teeth-whitening strips segment has lost some of its luster, according to data from SymphonyIRI Group, likely due in part to the economy, but that doesn’t necessarily mean that products that promise to whiten teeth are losing popularity.

September 18, 2012

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


September 6, 2012

Tom's of Maine has introduced its new Botanically Bright whitening toothpaste, a sodium lauryl sulfate-free and fluoride-free toothpaste that promises to give your mouth a foamy, clean feeling while helping to naturally whiten your teeth.

August 23, 2012

Oral care brand Rembrandt is expanding its product portfolio with its new Gentle White toothpaste, which is geared toward people prone to canker sores.

August 16, 2012

There’s good news for retailers and manufacturers of at-home teeth whitening solutions, as new research indicates that most consumers seeking a brighter smile will tend to opt for at-home options compared with professional whitening services.

August 1, 2012

Disposable dental flosser maker Plackers has expanded its porfolio with the launch of its new GentleSlide flossers.

July 31, 2012

Colgate-Palmolive announced in late July its second-quarter results and indicated that North American business remains solid, with market share on the rise in such categories as toothpaste and manual toothbrushes.

July 31, 2012

Kiss My Face, a maker of natural beauty and personal care products, is expanding its portfolio of oral care products with two toothpastes: Triple Action Fluoride and Fluoride Free.

July 31, 2012

Tom’s of Maine, a maker of natural personal care products, has announced the return of its Propolis & Myrrh Gingermint baking soda toothpaste.

July 25, 2012

Together with Procter & Gamble brands Crest and Oral-B, the Hispanic Dental Association Foundation gathered a roundtable of leading dental professionals, oral health researchers and policy-makers to discuss why U.S. Hispanics lag behind other Americans in many aspects of oral health.