Arm & Hammer’s Advance White toothpaste experienced double-digit gains during the 52 weeks ended June 15, according to IRI, and now the brand is looking to further grow sales with its Truly Radiant collection.
It is no secret that oral care is a highly saturated market that benefits from consumers’ regular usage of oral care products as part of their daily grooming routine, but those products that promise to whiten smiles continue to stand out from the pack.
CCA Industries, whose brands include Plus+White toothpastes and teeth whiteners, Nutra Nail nail care treatments and Scar Zone scar treatment, widened its net loss during second quarter 2014, and has pulled the plug on its Gel Perfect brand.
After making headlines with its debut at Mobile World Congress in February, the Oral-B interactive SmartSeries electric toothbrush with Bluetooth 4.0 connectivity is now on sale, Procter & Gamble has announced.
Partnering with Crest + Oral-B Pro-Health, Dr. Travis Stork, Emmy-nominated TV host and emergency medicine physician, will appear at various events throughout the United States to speak with consumers about the importance of oral health.
Crest + Oral-B for Dental Professionals is celebrating its four registered dental hygienists Pros in the Profession award winners by sharing an exclusive grand prize trip to the Oral-B Innovation Center at Kronberg, Germany.
Tom's of Maine, a natural oral care brand, last week announced the introduction of Toddler Training Toothpaste. The toothpaste contains ingredients that come solely from plants and minerals, according to the company. It's also safe if swallowed and contains no fluoride.
Minnesota Gov. Mark Dayton last week signed a bill that will prohibit the use of the antibacterial ingredient triclosan in consumer hygiene products beginning Jan. 1, 2017, according to an Associated Press report published Monday.
To help children achieve healthy smiles and avoid missing school days, Colgate has teamed up with Champions for Kids and Walmart for the Simple Giving campaign. As part of this partnership, Colgate has committed to donating $100,000 worth of oral care products to school districts across the Midwest during the 2014 school year.
The American Dental Education Association has announced the first class of the ADEA/TheraBreath Student Research Fellowships, recognizing five dental and hygiene students for their proposed clinical research project in the areas of xerostomia or halitosis.