August 2, 2013

Majestic Drug Co. Inc., makers of the Senzzzzz Away Tooth Desensitizer, in conjunction with the product launch announced the results of a nationwide survey of Americans showing nearly 50% of the population suffers from tooth sensitivity.

February 20, 2013

Vitacare has introduced a new product line designed for people with sensitive teeth, the company said.

September 18, 2012

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


July 30, 2012

As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


March 8, 2012

Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


September 12, 2011

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

August 2, 2011

In an effort to bring faster relief to the millions of consumers who suffer from tooth sensitivity, Colgate-Palmolive has developed the new Colgate Sensitive Pro-Relief toothpaste.

May 23, 2011

Oral care company AloeSense has hired advertising agency Western Creative to design a new website to promote its AloeSense products, including toothpaste, dental floss, lip balm and extra-sensitive toothbrushes.

September 29, 2010

The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity...

September 26, 2010

Colgate-Palmolive Canada has introduced its new Colgate Sensitive Pro-Relief toothpaste, which is positioned as the...

June 27, 2010

Procter & Gamble's Crest Pro-Health sensitive shield kicked off the Summer of Sensitivity campaign Monday...

March 15, 2010

Crest Pro-Health has launched Sensitive Shield, a sensitivity toothpaste that blocks the painful triggers from...