July 30, 2012

As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


March 8, 2012

Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


March 7, 2012

Listerine and Reach are helping to improve consumers' oral health habits by supporting the American Heart Association's heart healthy living initiative, "My Heart. My Life," and have tapped Olympic snowboarder Gretchen Bleiler to spread the word about brushing, flossing and rinsing each day as an important part of a good oral health lifestyle.

February 10, 2012

Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

January 20, 2012

Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line.

January 3, 2012

Oral care manufacturer Dr. Fresh is expanding its mouthwash production facilities located on-site at its Buena Park, Calif., headquarters and is in the process of installing a toothpaste manufacturing facility.

December 14, 2011

Orabrush has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.

October 28, 2011

Oral care brand Listerine has introduced its new Listerine Total Care Zero.

October 19, 2011

Appearing at food festivals across the country, Scope introduced its latest collection of products featuring new Dual-Blast technology, which helps eliminate strong food odors, such as onion and garlic, while killing bad breath germs.

September 12, 2011

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

July 14, 2011

Procter & Gamble is voluntarily recalling some of its Oral-B brand mouthwashes in Canada due to possible microbial contamination, Health Canada announced.

June 8, 2011

Oasis Consumer Healthcare, a maker of oral health products, has announced the launch of Oasis Age Essential, which it is positioning as the first over-the-counter, clinical-strength formula designed to support the changing mouth conditions of adults ages 50 years and older.

May 31, 2011

Procter & Gamble announced that it has filed a lawsuit against a private-label manufacturer and distributor of mouthwash for allegedly violating the former's intellectual property.

May 23, 2011

Oral care company AloeSense has hired advertising agency Western Creative to design a new website to promote its AloeSense products, including toothpaste, dental floss, lip balm and extra-sensitive toothbrushes.

March 23, 2011

Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

February 2, 2011

In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature's Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands' products via each other's websites.

December 7, 2010

Shoppers are becoming more focused on health and wellness — and they are making the connection between oral health and overall health — so they increasingly are moving from the value segment to premium products, not to mention oral care regimens.


September 29, 2010

The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity...

September 27, 2010

The Food and Drug Administration on Tuesday issued warning letters to three companies that manufacture...

August 22, 2010

A glowing smile and fresh breath still are important to U.S. consumers, but there is...

August 4, 2010

Oral care brand Listerine, by Johnson & Johnson Healthcare Products division of McNeil-PPC, has introduced...

June 24, 2010

Procter & Gamble has voluntarily recalled some bottles of its Scope Original Mint and Peppermint...

June 6, 2010

CoverGirl has announced that singer-songwriter Taylor Swift is its newest CoverGirl, representing a new line...

May 17, 2010

A new Listerine docummercial narrated by award-winning actor Neil Patrick Harris is hitting the airwaves....