August 11, 2014

Colgate has expanded its mouthwash portfolio of products with the addition of the new Colgate Total Lasting White Mouthwash.

May 12, 2014

Colgate Total has teamed up with celebrity chef Lorena Garcia to engage foodies across the country and guide them on the path to a healthy mouth and palate.

February 24, 2014

Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.

February 4, 2014

Procter & Gamble has announced that Oral-B, Blend-a-Med and Crest are setting up dental clinics in each of the three Olympic Winter Games villages to provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of the Sochi 2014 Olympic Winter Games.

January 23, 2014

High-fluoride toothpaste may help prevent white spots from braces, according to a Reuters report citing a new study from Sweden.

January 20, 2014

Emmi-Tech, the distributor of the Emmi-dent Ultrasound toothbrush, has unveiled a new gluten-free, fluoride-free and paraben-free toothpaste called Nature.

September 10, 2013

The oral care market is likely to continue to experience an upswing in sales going forward, but there are opportunities for even greater growth.

August 20, 2013

Coldstream Naturals has unveiled four new USDA-certified organic and GMO-free oral care products, making it the only marketer of certified organic oral care products in the United States, the company stated.

August 8, 2013

The oral care market is expected to grow modestly in the coming years.

July 25, 2013

Colgate-Palmolive announced a boost in second-quarter net sales as its global market share in toothpaste and manual toothbrushes hit record highs year to date.

April 25, 2013

NEW YORK — Colgate announced on Thursday that North American net sales rose 5.5% as new product launches, such as Colgate Optic White mouthwash, helped drive volume growth and market share gains in the United States.

North America, which accounts for 18% of company sales, posted a net sales increase of 5.5%. Organic sales also rose 5.5% during the quarter.

April 21, 2013

Say "hello" to a new personal care brand that is looking to turn the oral care segment on its head with exotic flavors like Pink Grapefruit Mint and creative packaging that is a far departure from the traditional oral care offerings.

March 20, 2013

Say "hello" to Hello, a new line of oral care products hitting retail shelves this month.

February 27, 2013

Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

January 31, 2013

Colgate-Palmolive announced on Thursday an increase in worldwide net sales and net income for the fourth quarter as strong sales of Colgate Optic White and Colgate Optic White Enamel White toothpastes helped fuel toothpaste market share in the United States.

January 2, 2013

Consumers who purchased Chattem’s ACT Total Care Anticavity Fluoride Mouthwash between Jan. 1, 2009, and June 30, 2010, may be entitled to a cash refund from a class action settlement, according to a statement issued by the manufacturer.

December 12, 2012

Organix-South, whose products are sold at health food stores, pharmacies, yoga studios and other outlets, has expanded its oral care line by introducing TheraNeem Naturals dental floss in mint and cinnamon flavors.

October 3, 2012

Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

September 18, 2012

The mouthwash segment experienced a slight uptick, as formulas that offer multiple benefits catch consumers’ attention — a trend that is likely to continue as consumers increasingly seek value.

September 18, 2012

The teeth-whitening strips segment has lost some of its luster, according to data from SymphonyIRI Group, likely due in part to the economy, but that doesn’t necessarily mean that products that promise to whiten teeth are losing popularity.

September 18, 2012

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


September 6, 2012

Tom's of Maine has introduced its new Botanically Bright whitening toothpaste, a sodium lauryl sulfate-free and fluoride-free toothpaste that promises to give your mouth a foamy, clean feeling while helping to naturally whiten your teeth.

August 23, 2012

Oral care brand Rembrandt is expanding its product portfolio with its new Gentle White toothpaste, which is geared toward people prone to canker sores.

August 16, 2012

There’s good news for retailers and manufacturers of at-home teeth whitening solutions, as new research indicates that most consumers seeking a brighter smile will tend to opt for at-home options compared with professional whitening services.