August 30, 2011

Oral care company Sunstar Americas has inked a licensing agreement with film and entertainment company Lucasfilm to launch a new line of manual and power toothbrushes featuring iconic characters and lightsabers from the “Star Wars” film saga and “Star Wars: The Clone Wars” television series.

August 25, 2011

To help combat the negative effects of tooth decay among America’s underserved children, oral care company Plackers, which makes disposable dental flossers, has announced its continued partnership with Oral Health America, a national, charitable nonprofit dedicated to increasing access to oral health care.

August 2, 2011

Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

May 23, 2011

Oral care company AloeSense has hired advertising agency Western Creative to design a new website to promote its AloeSense products, including toothpaste, dental floss, lip balm and extra-sensitive toothbrushes.

April 13, 2011

Water Pik, a maker of personal healthcare products, has announced the launch of its new Waterpik water flosser for kids.

February 2, 2011

In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature's Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands' products via each other's websites.

January 12, 2011

Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance.

January 3, 2011

Sunstar Americas, a maker of Gum and Butler brand products, is offering its Gum Soft-Picks in new 15- and 80-count packages.

December 7, 2010

Plackers, a maker of disposable dental flossers, has expanded its line of oral care products with Brush and Learn by Plackers Kids, a series of musical toothbrushes for children.

September 27, 2010

Plackers oral care brand has partnered with Oral Health America on the Fall for Smiles...

June 10, 2010

Reach will launch a limited-edition collection of toothbrushes that have a touch of pizzazz....

May 17, 2010

A new Listerine docummercial narrated by award-winning actor Neil Patrick Harris is hitting the airwaves....

March 15, 2010

Crest Pro-Health has launched Sensitive Shield, a sensitivity toothpaste that blocks the painful triggers from...

March 2, 2010

Sunstar Americas, the makers of GUM- and Butler-brand dental products, is launching several new oral...

March 9, 2008

ToothTunes from Tiger Electronics, which uses proprietary technology that encourages people of all ages to...

January 6, 2008

VIOlight has extended its line of toothbrush sanitizing products with the introduction of the iZAP...

October 28, 2007

VIOlight has expanded its oral care portfolio with the Dental Spa toothbrush sanitizer....

October 18, 2007

Toothbrush maker Ultreo has filed a countersuit against Procter & Gamble alleging that P&G, which...

September 30, 2007

Procter & Gamble has filed a lawsuit against maker and distributor of “ultrasound toothbrushes” Ultreo...

September 27, 2007

Procter & Gamble’s Oral-B toothbrush brand has announced the launch of its new Triumph with...