February 15, 2013

Church & Dwight, the maker of Arm & Hammer, has announced that pop sensation One Direction is joining the Arm & Hammer Tooth Tunes branded products family.

February 6, 2013

Oral-B announced the newest addition to its line of Professional Series power toothbrushes: the Deep Sweep Triaction toothbrush.

January 18, 2013

DenTek has created the new Scrub Betweens dental pick to help remove plaque and food particles that get between teeth.

December 18, 2012

Dr. Fresh, a designer and marketer of oral care products, has acquired the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC.

December 12, 2012

Organix-South, whose products are sold at health food stores, pharmacies, yoga studios and other outlets, has expanded its oral care line by introducing TheraNeem Naturals dental floss in mint and cinnamon flavors.

December 6, 2012

Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes.

November 9, 2012

Panasonic has introduced a toothbrush to its line of compact personal care products for women, the company said Friday.

October 17, 2012

Though the American Dental Hygienists' Association recommends daily flossing, Americans don't floss as often as they should, according to a new survey by an oral care products manufacturer.

October 3, 2012

Consumer products company Colgate-Palmolive and Omron Healthcare, a maker of medical home healthcare and wellness products, have teamed up to market and develop oral care products, including electric toothbrushes.

October 3, 2012

Oral care company Plackers is making flossing on the go more convenient than ever with the introduction of the new Micro Mint Travel Case, a plastic flosser case that easily slips into purses, gym bags, carry-ons and more.

August 22, 2012

Water Pik, a maker of personal care products that are sold in such channels as drug stores, mass merchandisers and specialty retailers, has announced the introduction of the new Waterpik Complete Care, which provides consumers with all of their brushing and flossing needs in one product.

August 1, 2012

Disposable dental flosser maker Plackers has expanded its porfolio with the launch of its new GentleSlide flossers.

June 27, 2012

Orabrush has announced that Walgreens now is carrying the company’s patented tongue cleaner and its tongue foam in approximately 5,000 stores throughout the United States.

March 23, 2012

Hitting retail shelves for spring is the new line of Gum Star Wars-branded toothbrushes from Sunstar Americas, in partnership with Lucasfilm.

March 8, 2012

Innovation is helping to bolster sales of power toothbrushes. According to SymphonyIRI Group, a Chicago-based market research firm, sales of power toothbrushes rose more than 3% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


December 14, 2011

Orabrush has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.

November 15, 2011

In support of National Diabetes Month, Colgate Total is donating $100,000 to help support Stop Diabetes, a movement launched by the American Diabetes Association to help educate and increase awareness of the link between oral health and diabetes.

November 15, 2011

Oral care manufacturer Water Pik, whose products are sold at select retailers, including mass merchandisers, drug stores and specialty retailers, has unveiled its new Waterpik Traveler.

October 26, 2011

After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.

October 26, 2011

This fall, Radius, a maker of specialty toothbrushes and complementary products, including toiletries’ travel cases and dental floss, is expanding its product portfolio with the new DOC multi-use suction toothbrush holder, which enables consumers to keep their toothbrush wherever they like, such as a shower wall, on the side of a bathroom mirror or upright next to the sink faucet.

October 18, 2011

In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.

September 28, 2011

Procter & Gamble’s Oral-B brand and celebrity comedienne and Daytime Emmy Award-winner Sherri Shepherd are calling on power toothbrush users across the country to share their “powerful moment of truth” — that instant when they switched from a manual to a power toothbrush — as part of the “Powerful Moments of Truth” campaign.

September 13, 2011

Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

August 30, 2011

Oral care company Sunstar Americas has inked a licensing agreement with film and entertainment company Lucasfilm to launch a new line of manual and power toothbrushes featuring iconic characters and lightsabers from the “Star Wars” film saga and “Star Wars: The Clone Wars” television series.