Content about Demography

March 10, 2014

Overall, the OTC sector in 2013 realized $40.2 billion in sales, according to data culled from OTC categories tracked by IRI.

March 6, 2014

Anti-aging skin care gets greater attention on the East Coast, according to recent research by The NPD Group, a global information company.

February 27, 2014

They are 77 million strong in the United States — on par with baby boomers — and account for 24% of the country’s population. Enter the millennial generation.

January 22, 2014

With Baby Boomers numbering about 80 million and these consumers accounting for 44% of all households with annual incomes more than $75,000, the segment is fast-becoming a focal point for the food industry, according to "Boomer Wellness: Culinary Trend Mapping Report," published by market research publisher Packaged Facts and CCD Innovation.

September 24, 2013

The Generation Y group is beginning to take notice and fight the signs of aging, according to the NPD Group, a provider of information and advisory services. According to NPD’s latest Women’s Skincare In-Depth Consumer Report, 39% of women ages 25 years to 34 years say anti-aging is an important benefit they look for in facial skin care products.

August 8, 2013

Anti-aging skin care brand Algenist has announced that its new product, Advanced Anti-Aging Repairing Oil, is now available internationally on store shelves at Sephora.

August 8, 2013

The anti-aging category has become quite saturated — not to mention confusing for many shoppers — but it is expected to enjoy growth going forward as the economy continues to improve and aging consumers continue to seek magic in a bottle.

August 5, 2013

Lil' Drug Store Products on Monday announced it will enable expectant couples to share their pregnancy announcements on PreSeed.com, the site for its Pre-Seed Fertility-Friendly Lubricant.

July 19, 2013

Residents of the South, regardless of race, have a lower healthy life expectancy at age 65, according to a report in the Morbidity and Mortality Weekly Report released by the Centers for Disease Control and Prevention.

June 21, 2013

A bill passed by the New York state legislature will require baby boomers visiting healthcare providers to be offered a hepatitis C screening.

May 17, 2013

Epionce has announced the launch of Intense Defense Anti-Aging + Repair Serum, which it is positioning as the first complete multivitamin for the skin.

April 1, 2013

E.p.t, creator of the original home pregnancy test, has partnered with the American Fertility Association to support the vast community of those who are actively trying to conceive during National Infertility Awareness Month this April.

February 21, 2013

Almost 3-in-4 women surveyed supplement their diets (74%) versus 65% of men, and 81% of consumers older than 55 years reported supplementing versus 72% of consumers between the ages of 35 years and 54 years, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. As many as 70% of the generation of respondents between the ages of 18 years and 34 years reported they take vitamins and/or supplements.

February 19, 2013

Church & Dwight has crafted its first advertising campaign targeting a Spanish-speaking audience for its First Response pregnancy test and ovulation prediction kits, according to a story published in the New York Times Tuesday.

January 15, 2013

Skin care products, including facial moisturizers and facial anti-aging products, experienced an uptick in sales, and the growth is expected to continue going forward as baby boomers help fuel sales and shoppers indulge in small luxuries.

January 10, 2013

A new report gives low marks to the United States in the health of its citizens, finding that Americans have higher rates of injury and disease and die sooner than their counterparts in other developed countries.

December 12, 2012

Xtreme Lashes is aiming to revolutionize the way lash extension wearers manage their daily anti-aging eye care regimen with its new Total Eye Repair Serum.

November 29, 2012

Older women are not yearning for the beauty of their teens and 20s, but their views on beauty do change as they grow older. Marked by a confidence that is beautiful in and of itself, older women do aspire to look their best at their age, and they desire more information and product ads that they can both relate to and believe, according to a recent study on female baby boomers.


November 13, 2012

Health warning labels on cigarette packages that use pictures to show the health consequences of smoking are effective in reaching adult smokers, according to the results of a new study published in the December issue of the American Journal of Preventive Medicine.

October 9, 2012

The drug channel has a decent draw among the “silent generation,” the generation of seniors born between 1925 and 1945 who have impressed upon the baby boomers the importance of healthier living in anticipation of better life quality during their own golden years. 


September 21, 2012

According to "Nutritional Supplements in the U.S.," a report released earlier this week from Packaged Facts, supplement sales rose 7% to $11.5 billion in 2012, and are forecasted to reach $15.5 billion by 2017.

September 18, 2012

It turns out that the Baby Boomer generation was just the opening act. The Millennials are here, and the world changed overnight, at least for marketers. Brand loyalty is out the window, transparency rules and convenience is king. Millennials are savvy about marketing, and they want what they want when they want it. 


September 14, 2012

Drug channel retailers hold a lower than average share among younger baby boomers, likely due to a particularly low share across sizeable categories, such as vitamins and internal analgesics, within the younger boomer cohort, SymphonyIRI Group reported Thursday as part of its latest Times & Trends Report, "Baby Boomers: Riding the Wave of Diversity."

February 15, 2012

Skin care brand RoC is introducing a new product line called RoC Multi Correxion Nourish Stress Repair, which includes a night cream and eye cream.

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