Content about Demographics

May 2, 2013
Reviving a ‘boomer’ brand

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

September 21, 2012
Getting to know millennials

DSN sat down with Jeff Weidauer, Vestcom International VP marketing and strategy, for some insights on who the millennial is, and when it comes to shopping, what her expectations are.

February 21, 2013
Women, baby boomers supplement more often

Almost 3-in-4 women surveyed supplement their diets (74%) versus 65% of men, and 81% of consumers older than 55 years reported supplementing versus 72% of consumers between the ages of 35 years and 54 years, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. As many as 70% of the generation of respondents between the ages of 18 years and 34 years reported they take vitamins and/or supplements.

November 29, 2012
Boomer women want more relatable brands

Older women are not yearning for the beauty of their teens and 20s, but their views on beauty do change as they grow older. Marked by a confidence that is beautiful in and of itself, older women do aspire to look their best at their age, and they desire more information and product ads that they can both relate to and believe, according to a recent study on female baby boomers.


November 13, 2012
Study: Graphic, stop-smoking images more effective than cancer-warning text

Health warning labels on cigarette packages that use pictures to show the health consequences of smoking are effective in reaching adult smokers, according to the results of a new study published in the December issue of the American Journal of Preventive Medicine.

October 9, 2012
Baby boomers’ spending segmented by age

The drug channel has a decent draw among the “silent generation,” the generation of seniors born between 1925 and 1945 who have impressed upon the baby boomers the importance of healthier living in anticipation of better life quality during their own golden years. 


September 21, 2012
Report: Condition-specific products, baby boomers and Hispanics key drivers to VMS business

According to "Nutritional Supplements in the U.S.," a report released earlier this week from Packaged Facts, supplement sales rose 7% to $11.5 billion in 2012, and are forecasted to reach $15.5 billion by 2017.

September 18, 2012
Millennials determine future of retail

It turns out that the Baby Boomer generation was just the opening act. The Millennials are here, and the world changed overnight, at least for marketers. Brand loyalty is out the window, transparency rules and convenience is king. Millennials are savvy about marketing, and they want what they want when they want it. 


September 14, 2012
SymphonyIRI: Younger boomers shift to dollar channel versus drug in vitamins, internal analgesics

Drug channel retailers hold a lower than average share among younger baby boomers, likely due to a particularly low share across sizeable categories, such as vitamins and internal analgesics, within the younger boomer cohort, SymphonyIRI Group reported Thursday as part of its latest Times & Trends Report, "Baby Boomers: Riding the Wave of Diversity."

September 7, 2012
Study of Gen Y shopping habits further underscores importance of multichannel

Serving as yet further evidence to support the importance of being a multichannel retailer and supplier is the new RedPrairie study illustrating the shopping habits of Gen Y.

September 6, 2012
RedPrairie report reveals shopping preferences of Gen Y

RedPrairie has released a new study that is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18- to 29-year-olds.

July 13, 2012
Study finds traditional grocery stores, food brands may fall out of favor

It seems that traditional grocery stores and established food brands may lose their position in the market due to a confluence of changing demographics, economic factors and customer preferences, according to new research from global investment bank Jefferies and global business advisory firm AlixPartners.

July 11, 2012
SymphonyIRI on reaching millennials: New media savvy but hard hit by economy

At 50 million strong in the United States today, millennials — defined as adults ages 18 years to 34 years — are demonstrating more volatility and showing less fiscal confidence than average shoppers, revealed a SymphonyIRI Group report released Wednesday.

June 12, 2012
Georgia Tech creates network of baby boomers for in-home healthcare product testing

The Georgia Institute of Technology on Tuesday announced the launch of HomeLab, a statewide network of adults 50 years of age and older recruited to evaluate the in-home usability and effectiveness of consumer products designed for the aging adult population.

March 15, 2011
Mintel: Consumers opt to use anti-aging products despite sentiments

Most consumers believe that aging gracefully is genetic but also believe that such factors as diet, exercise and sunscreen play an important role in warding off the signs of aging, according to recent Mintel research.

February 1, 2011
DME: Pressure is on to give aging boomers simplicity

Walgreens generated quite 
the fanfare in January when it announced free blood-pressure screenings across its pharmacies and Take Care Clinics on the “Oprah Winfrey Show.”
 And the timing couldn’t be more perfect — the oldest of the baby boomer generation reach birthday No. 65 in 2011, which means some 10,000 seniors will be celebrating retirement age every day from now through the next 19 years.

July 19, 2010
Nielsen: CPGs should shift focus to baby boomers

As advertisers and consumer goods manufacturers focus on consumers ages 18 to 34 years, one...

June 22, 2010
P&G launches health-focused offshoot of online 'boomer' destination

A website that caters to baby boomers has unveiled a new health platform that focuses...

June 6, 2010
Female baby boomers get online, not in line, for beauty

The online beauty market is poised to explode, and it’s likely that the techsavvy teen...

May 9, 2010
Elations rewards baby boomer volunteer force

Elations recently announced the launch of the “Boomers Building a Better America” initiative, a program...

August 27, 2009
NACDS Webinar offers retailers strategies for surviving the downturn

Times, they are a’changing. Already, marketing and merchandising paradigms had been evolving or redefined on...

December 12, 2007
‘Tween personal care market expected to exceed $8 billion in next five years

The teen and ‘tween grooming market is expected to reach more than $8 billion by...

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