September 21, 2012

DSN sat down with Jeff Weidauer, Vestcom International VP marketing and strategy, for some insights on who the millennial is, and when it comes to shopping, what her expectations are.

December 16, 2014

An interest in proactive wellness and proper nutrition is fueling demand for functional foods, Packaged Facts noted Tuesday in a new report.

December 11, 2014

Millennials often are perceived as healthier than baby boomers

December 10, 2014

The makers of Proactiv have debuted #BeYouTV, a YouTube content series that offers beauty tutorials and more for the millennial generation.

October 22, 2014

Adult millennials ages 18 years to 32 years worry about their health and access to health care as much as their baby boomer elders.

September 15, 2014

Mack Elevation Forum and Drug Store News on the day before the NACDS Total Store Expo brought together eight critical thought leaders from both inside and outside the industry, challenging attendees to think beyond their brands to achieve breakthrough results.

July 17, 2014

Millennials are proactively carving out their futures and making some very distinct life choices, which includes keeping an eye on health and wellness, according to new research by the Hartman Group.

July 10, 2014

As we compiled the many research reports that make up our cover feature, “Customer profiling,” I found myself wondering why no one ever talks about Generation X. It’s all about millennials and Latinos, and boomers and seniors; you never see any research on Gen X.

July 3, 2014

In this special report, DSN examines three critically important consumer segments for future growth: millennials, boomers/seniors and Hispanics. In the years to come, these consumers will reshape retail and influence the CPG business in a number of key areas.

June 17, 2014

To help consumer packaged goods marketers maximize growth opportunities in the growing baby boomer/senior market, the latest IRI Times and Trends report, "Aging America: Carving Out Growth in Mature Markets," takes a closer look at the shopping and consumption habits of older consumers and how they shift throughout the golden years. The findings: A “golden opportunity.”

June 11, 2014

Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.

April 29, 2014

Consumer confidence increased dramatically in first quarter 2014, according to a recent MarketPulse survey from IRI. All age groups are reporting a more positive outlook — especially millennials.

April 28, 2014

Looking to “break the myths” about millennials, and help marketers and brands effectively engage with them, Nielsen has released a new report, dubbed “Millennials: Breaking the Myths of this No Strings Attached Generation.”

April 18, 2014

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

March 26, 2014

For millennials, that oft-discussed age group born sometime in the range of the early 1980s to the early 2000s, social media is more than just a tool to share — they're also using it to make purchasing decisions.

March 10, 2014

Overall, the OTC sector in 2013 realized $40.2 billion in sales, according to data culled from OTC categories tracked by IRI.

February 27, 2014

They are 77 million strong in the United States — on par with baby boomers — and account for 24% of the country’s population. Enter the millennial generation.

January 22, 2014

With Baby Boomers numbering about 80 million and these consumers accounting for 44% of all households with annual incomes more than $75,000, the segment is fast-becoming a focal point for the food industry, according to "Boomer Wellness: Culinary Trend Mapping Report," published by market research publisher Packaged Facts and CCD Innovation.

October 16, 2013

According to IRI's Q3 2013 MarketPulse survey results released Tuesday, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, which is clearly impacting their views of their personal finances, including their approach to grocery shopping.

June 21, 2013

A bill passed by the New York state legislature will require baby boomers visiting healthcare providers to be offered a hepatitis C screening.

February 21, 2013

Almost 3-in-4 women surveyed supplement their diets (74%) versus 65% of men, and 81% of consumers older than 55 years reported supplementing versus 72% of consumers between the ages of 35 years and 54 years, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. As many as 70% of the generation of respondents between the ages of 18 years and 34 years reported they take vitamins and/or supplements.

November 29, 2012

Older women are not yearning for the beauty of their teens and 20s, but their views on beauty do change as they grow older. Marked by a confidence that is beautiful in and of itself, older women do aspire to look their best at their age, and they desire more information and product ads that they can both relate to and believe, according to a recent study on female baby boomers.


November 13, 2012

Health warning labels on cigarette packages that use pictures to show the health consequences of smoking are effective in reaching adult smokers, according to the results of a new study published in the December issue of the American Journal of Preventive Medicine.