January 4, 2012

The drug store channel has had strong sales in the beer category despite lackluster industry performance. Dollar sales for the beer category in drug were up nearly 6% for the year to date ended Oct. 30, 2011, according to SymphonyIRI Group data.

January 4, 2012

Craft beers — particularly seasonals — have provided much-needed innovation to the beer category, providing the category with double-digit sales increases for the last several years.