April 2, 2014

Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor.

January 22, 2013

NASCAR's Dale Earnhardt Jr. has signed on as a Goody's spokesman, Prestige Brands Holdings announced.

April 16, 2012

Mountain Dew has tapped its spokespeople for its new campaign.

February 24, 2012

Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.