Of everything Unilever has learned about the New General Market, the most resounding lesson is that consumers in this group are savvy, know when they are being “marketed to” and consequently demand authenticity in any communication.
Conair's Virtual Hairstyle Makeover Tool allows consumers to engage with the brand while shopping, seeing how they look with different hairstyles, as well as experimenting with and customizing their own looks. They can then purchase the appropriate styling tool to replicate the look or looks they created at home.
The vitamin/mineral/supplement category was up 4.6% for the 52 weeks ended April 17 across total U.S. multi-outlets, according to IRI. When you add the related adjacent wellness categories, the total business tops more than $12.8 billion on a similar middle-single-digit growth rate.
Consumers are driving change in the snack category with their ever-increasing demand for organic, non-GMO, vegan, gluten-free and other more natural snacks, and major CPG companies are following up with commitments to remove artificial ingredients.
The retail store is an ecosystem, according to Dan Mack, managing director of Mack Elevation. “More than ever before, all of us are investing in the shelf. That experience matters. It is as much a part of the brand as your brand is [part of] the category.”
The event will take place on June 7, and feature a close look at the journey of one patient named Jay. Viewers will hear about how Jay coped with a cancer diagnosis and treatment, as well as ask questions.
Transactional business is over; brands must connect heart and soul. Today’s new consumer is more informed, more independent, more curious and more conversational than ever before. They want to be talked with — not talked to. It is about “share of heart,” not just “share of wallet.”
French skin care company Caudalie is one of the top beauty brands in the U.S. The Financial Times asked the company's founder, Mathilde Thomas, how a chance meeting led her to create a skin care treatment and move her family from Paris to New York. (Financial Times)
ARP and Abbott surveyed 1,480 Americans ages 50 years and older and found that while a majority see themselves as being in good health, 1-in-2 reported that they wished they had more strength or energy.