July 3, 2014
There were two big deals in the nutrition space this week: Kroger bought one of the most successful VMS e-commerce sites in Vitacost.com, and Hormel bought a dominant nutritional/supplement brand in Muscle Milk. 
 
With Vitacost.com, Kroger will offer customers the convenience to order online and ship to their door with an expanded assortment online. Vitacost.com fields about 45,000 SKUs, and there's a roughly 10,000 SKU overlap when Kroger's mix is factored in.

 

July 1, 2014

CytoSport Monday evening announced that it will be acquired by Hormel Foods Corporation.

March 26, 2013

CytoSport, a sports nutrition company and parent company of the Muscle Milk brand, announced it has launched a new Peach Mango flavor in its Muscle Milk Light 14-oz. ready-to-drink bottles.

January 15, 2013

CytoSport on Tuesday launched Evolve, a naturally flavored protein shake that will serve as a complement to any woman's evolution toward a healthy lifestyle.

August 1, 2011

CytoSport recently reported its receipt of a letter from the San Francisco office of the Food and Drug Administration alerting the company to concerns about its use of the word “milk” in its Muscle Milk trade name and to questions about the language used to describe Muscle Milk to consumers.