March 27, 2013

Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels.

March 8, 2013

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

February 15, 2013

Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

January 22, 2013

Schick, an Energizer Personal Care brand, is expanding the Schick Hydro franchise of razors with the launch of new Schick Hydro 5 disposables and Schick Hydro Silk disposables.

January 11, 2013

BIC has expanded its Soleil portfolio with the new Soleil Shave & Trim, which is designed to simplify shaving and bikini trimming by combining flexible triple-blade shaving technology with a slide-on/slide off trimmer.

September 12, 2012

After three years in development, HeadBlade is introducing its most innovative design since the original HeadBlade Classic in 1999. Enter the HeadBlade ATX All Terrain Razor.

September 6, 2012

Bic Consumer Products USA has announced the launch of an interactive video, the Hybrid Collider, on YouTube, in support of its newest men’s razor, the Bic Hybrid Advance 4.

July 3, 2012

British firm Dreadnought has launched a beard-reducing shaving line exclusively for American men.

February 22, 2012

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look.

February 8, 2012

For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

February 1, 2012

Schick is touting a disposable razor that features a handle made of 100% recycled plastic, in addition to 100% post-consumer paper in its packaging.

January 18, 2012

Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

January 10, 2012

Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

December 12, 2011

Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.

November 18, 2011

Schick Quattro for Women TrimStyle, made by Energizer Personal Care, is adding a new splash of color to the shower this spring with a hot pink handle.

November 14, 2011

While sales of shaving cream — which research has shown to have a relatively high level of penetration among men — have experienced single-
digit growth, sales of razors climbed more than 13%.

November 10, 2011

Schick Quattro for Women Disposables has unveiled its newest addition to the Schick Quattro for Women family of razors — the new Schick Quattro for Women Disposables handle scented with Skintimate Signature Scent Strawberry Tangerine Twist.

August 9, 2011

A new e-commerce venture is aiming to revamp the razor market and save consumers money by offering a monthly subscription program whereby subscribers can receive — for about $1 a month — razor cartridges, and a compatible stick, right to their door.

June 15, 2011

Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

June 1, 2011

Among the best kinds of gifts are those that don’t cost the gift giver too much and also help the gift recipient save money. Kerr Drug is stocking an item that does both.

May 25, 2011

Bic has teamed up with House Party, a marketing company that specializes in delivering products into the homes of consumers via "party packs," to promote its Bic Soleil women's disposable razors for summer. Under the partnership, Bic is hosting 1,000 parties across the country in the homes of target consumers on June 4.

May 18, 2011

Energizer Personal Care's Schick Intuition razor has partnered with fashion blogger Kelly Framel, creator of The Glamourai, to create three designs for the Intuition Naturals razor. Consumers will be able to vote on the designs and pick their favorite.

April 27, 2011

Schick Quattro for Women Disposables has unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women Disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care's Quattro for Women Disposable Razors and its Skintimate signature scent Raspberry Rain.

April 8, 2011

Energizer Personal Care has unveiled under its Schick brand the second generation of the Hydro razor, the Schick Hydro Blast.