May 7, 2012

Walgreens recently created a new consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers in an effort to help improve the shopping experience. DSN talked to Adam Holyk, Walgreens divisional VP loyalty and consumer insights, on how the team will help complement Walgreens’ marketing efforts.

October 16, 2013

What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases? Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.

September 23, 2013

The majority of manufacturer engagements are not aligned with retailers’ core strategic goals, and do not create real value in the eyes of the retailer. Today’s winning companies are able to identify and leverage the unique hidden assets of their brands, and build a business around agile, transparent, retailer/manufacturer collaboration — call it “co-creation.”

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

November 15, 2009

Half the world is composed of people who have something to say and can’t; and...

May 24, 2009

Are you, as vendors, creating the future with your top customers? The rules of engagement...