Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.
MissNowMrs.com, an online name-change service created to simplify the name-change process for brides, on Tuesday announced a deal with Rite Aid making MissNowMrs.com gift cards available in nearly 4,600 Rite Aid locations nationwide.
Maybelline New York has named Yadim Carranza as the brand's global makeup artist, providing artistic vision for Maybelline New York makeup and becoming the voice of the brand to consumers, press and industry influencers.
Walgreens' Duane Reade stores will be promoting its allergy remedies on days with high allergy indexes through Poncho, a text- and email-based weather app, according to a story published by Mashable on Tuesday.
Apparently, I am one of about 10 million unique users who, as this issue of DSN went to press, had entered their name into the interactive name generator game that Slate.com posted to its site within hours of John Travolta having butchered singer Idina Menzel’s name at the Oscar Awards.