DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.
Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.
Aldata, developer of retail and distribution improvement software, on Thursday announced that Crossmark will employ Aldata’s Shelf Planning and Space Automation solutions to tailor product assortments for its leading retail and manufacturing clients.