In a segment of CNBC's "Mad Money" program, host Jim Cramer proclaimed "Rite Aid is back" when a caller asked for the former hedge fund manager's opinion about the Camp Hill, Pa.-based retail pharmacy chain. "Rite Aid is good. … It is an okay situation. The group is strong," Cramer said.
Cramer's proclamation only confirmed what Drug Store News has been saying for a while now, ever since it became clear that Rite Aid had hit pay dirt with its Wellness+ loyalty card program, growing sales and reversing several years of annual and quarterly losses. In April 2013, the company posted its first profitable fiscal year since 2007.