October 20, 2011

Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

June 20, 2011

Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


June 1, 2011

Pat McGrath, makeup artist and global creative design director for Procter & Gamble's CoverGirl brand, has teamed up with LeSportsac for the second year in a row. This time, they've collaborated on an eight-piece pro-inspired cosmetic bag collection.

May 12, 2011

Procter & Gamble's CoverGirl brand has selected actress Sofia Vergara to be its newest spokesmodel.

May 4, 2011

American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.

May 1, 2011

During the National Association of Chain Drug Stores Annual Meeting, Procter & Gamble is showcasing several of its health and beauty brands, such as Old Spice, Fusion, CoverGirl and Pantene, as well as its efforts to further partner with retailers to bolster sales via its health and beauty studios.

April 25, 2011

Sears is banking on beauty and is hoping that its recent expansion into beauty not only encourages more women to see the softer side of Sears, but also will bolster cross-category shopping.


April 11, 2011

Following the success of its 13-store test in 2010, Sears has announced that it now is expanding its in-store cosmetic departments to more than 100 stores and online.

December 8, 2010

Procter & Gamble's CoverGirl brand has announced that multiplatinum artist and four-time Grammy award-winning star Taylor Swift will be the face of the new CoverGirl NatureLuxe line launching in January.

December 6, 2010

ModiFace, a provider of virtual makeover technologies, has announced the launch of its new iPhone application, dubbed "MakeUp Live," which is a virtual makeover tool.

November 17, 2010

Procter & Gamble's CoverGirl is launching in January its new NatureLuxe makeup collection, which includes...

October 27, 2010

Building upon its "Have You Tried This Yet?" campaign, Procter & Gamble will release its...

October 21, 2010

In response to a national survey, which found that many women often are disappointed...

October 12, 2010

Beauty shoppers love to hear what editors and beauty addicts have on their must-have list,...

June 6, 2010

Beauty shoppers at several Walgreens stores in Florida recently were treated to CoverGirl makeovers sponsored...

May 5, 2010

Vogue magazine recently sponsored CoverGirl makeovers at 14 Florida Walgreens stores, with professional makeup artists...

May 2, 2010

CoverGirl has announced that singer-songwriter Taylor Swift is its newest CoverGirl, representing a new line...

March 2, 2010

Procter & Gamble introduced its first ever Beauty & Grooming Salon & Spa at the...

January 5, 2010

CoverGirl's Clean brand makeup has partnered with the Children's Safe Drinking Water program to launch...