April 21, 2014

P&G Beauty & Grooming has announced the launch of a nationwide campaign, entitled "Face the World," to educate college students on the importance of creating a unique online identity.

November 8, 2013

No one wants clumpy lashes. That’s why Procter & Gamble’s CoverGirl has created a clump-free zone with its Clump Crusher by Lash-Blast mascara.

November 8, 2013

Foundations are increasingly infusing such skin care benefits as anti-aging ingredients and SPF protection, as evidenced by Procter & Gamble’s CoverGirl & Olay Tone Rehab 2-in-1 Foundation.

October 17, 2013

Procter & Gamble’s CoverGirl has tapped music star Katy Perry to be the newest face of the beauty brand.

October 9, 2013

You can say the big winner was literally out of this world.

September 23, 2013

The Shopper Marketing Expo, scheduled for Oct. 8-10, here, at the Navy Pier, will once again host the Path to Purchase Institute’s annual Design of the Times merchandising display competition.

September 5, 2013

Current CoverGirl spokeswoman Queen Latifah is now the new face of Pantene and will support the Truly Relaxed and Truly Natural collections, Procter & Gamble has announced.

September 3, 2013

This fall, football is going femme as Procter & Gamble’s CoverGirl is teaming up with the NFL to celebrate the League’s female fans.

July 10, 2013

Procter & Gamble’s CoverGirl has tapped singer, songwriter and rapper Becky G to be the newest face of the beauty brand, appearing in national TV and print advertising for CoverGirl this summer.

July 9, 2013

Procter & Gamble’s CoverGirl beauty brand is celebrating the weekends and embracing new beauty trends this summer with its Easy Breezy Block Party Bus Tour that is hitting the road to bring beauty mavens the hottest looks and newest beauty products with exclusive pop-up beauty experiences at tour stops around the country.

June 21, 2013

Keeping up with the latest fashion trends can be a daunting task, but there’s one beauty look that is setting the fashion industry on fire — the “flaming femme” eye look.

June 14, 2013

ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

May 20, 2013

Procter & Gamble’s CoverGirl beauty brand has announced its first-ever major movie sponsorship of Lionsgate's “The Hunger Games: Catching Fire,” which is scheduled for release in North American theaters on Nov. 22.

May 9, 2013

Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

March 6, 2013

Bartell Drugs is sponsoring "Health and Beauty" events this month at dozens of its stores, the regional retail pharmacy chain said.

February 6, 2013

CoverGirl, a Proctor and Gamble company, launched a new Outlast Stay Brilliant Nail Gloss line created by celebrity nail stylist, Marysoul Inzerillo.

January 15, 2013

It’s official. Actress Drew Barrymore — through a collaboration with Maesa, a creator and manufacturer of beauty products — is launching her new Flower cosmetics line in Walmart.

December 21, 2012

Actress Drew Barrymore is developing her own makeup collection to be retailed exclusively at Walmart, according to published reports.

August 15, 2012

Procter & Gamble’s CoverGirl brand has tapped singer and songwriter Janelle Monáe to be its newest CoverGirl.

August 8, 2012

Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in the fall.

July 2, 2012

Procter & Gamble has announced that Jordyn Wieber, reigning All-Around World Champion, will serve as an ambassador for P&G Beauty brands, including CoverGirl, Head & Shoulders, Olay and Venus.

April 25, 2012

Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.

January 20, 2012

Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

October 20, 2011

Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.