Content about CoverGirl

June 14, 2013
P&G's CoverGirl, Pantene to pilot new software for YouTube insights

ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

May 20, 2013
CoverGirl to launch campaign inspired by 'The Hunger Games: Catching Fire'

Procter & Gamble’s CoverGirl beauty brand has announced its first-ever major movie sponsorship of Lionsgate's “The Hunger Games: Catching Fire,” which is scheduled for release in North American theaters on Nov. 22.

May 9, 2013
Similasan adds 'heavy hitters' to team

Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

March 6, 2013
'Mini makeovers,' product demonstrations to be featured at Bartell's health and beauty event

Bartell Drugs is sponsoring "Health and Beauty" events this month at dozens of its stores, the regional retail pharmacy chain said.

February 6, 2013
CoverGirl launches new Outlast Stay Brilliant Nail Gloss

CoverGirl, a Proctor and Gamble company, launched a new Outlast Stay Brilliant Nail Gloss line created by celebrity nail stylist, Marysoul Inzerillo.

January 15, 2013
Walmart announces launch of Drew Barrymore's beauty collection

It’s official. Actress Drew Barrymore — through a collaboration with Maesa, a creator and manufacturer of beauty products — is launching her new Flower cosmetics line in Walmart.

December 21, 2012
Reports: Actress Drew Barrymore to launch Flower cosmetics line exclusively at Walmart

Actress Drew Barrymore is developing her own makeup collection to be retailed exclusively at Walmart, according to published reports.

August 15, 2012
P&G names artist Janelle Monae as newest CoverGirl

Procter & Gamble’s CoverGirl brand has tapped singer and songwriter Janelle Monáe to be its newest CoverGirl.

August 8, 2012
Musician P!nk to be newest face of CoverGirl

Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in the fall.

July 2, 2012
P&G Beauty names 2011 All-Around World Champion Jordyn Wieber as ambassador

Procter & Gamble has announced that Jordyn Wieber, reigning All-Around World Champion, will serve as an ambassador for P&G Beauty brands, including CoverGirl, Head & Shoulders, Olay and Venus.

April 25, 2012
CoverGirl signs U.S. Olympic hopefuls Jennifer Kessy, Marlen Esparza

Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.

January 20, 2012
P&G Beauty teams up with Beijing 2008 Olympic Games silver medalist

Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

October 20, 2011
Actress Paula Patton named newest face of CoverGirl's Queen Collection

Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

June 20, 2011
Innovation, added benefits color lipstick sales growth

Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


June 1, 2011
CoverGirl, LeSportsac unveil cosmetic bag collection

Pat McGrath, makeup artist and global creative design director for Procter & Gamble's CoverGirl brand, has teamed up with LeSportsac for the second year in a row. This time, they've collaborated on an eight-piece pro-inspired cosmetic bag collection.

May 12, 2011
Sofia Vergara tapped as CoverGirl's latest spokeswoman

Procter & Gamble's CoverGirl brand has selected actress Sofia Vergara to be its newest spokesmodel.

May 4, 2011
American Greetings, CoverGirl team up to promote Mother's Day cards by Taylor Swift

American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.

May 1, 2011
P&G features hair, grooming services at NACDS Annual

During the National Association of Chain Drug Stores Annual Meeting, Procter & Gamble is showcasing several of its health and beauty brands, such as Old Spice, Fusion, CoverGirl and Pantene, as well as its efforts to further partner with retailers to bolster sales via its health and beauty studios.

April 25, 2011
Sears glamorizes mass-market appeal

Sears is banking on beauty and is hoping that its recent expansion into beauty not only encourages more women to see the softer side of Sears, but also will bolster cross-category shopping.


April 11, 2011
Sears boosts in-store, online beauty presence

Following the success of its 13-store test in 2010, Sears has announced that it now is expanding its in-store cosmetic departments to more than 100 stores and online.

December 8, 2010
Taylor Swift to be face of CoverGirl's NatureLuxe

Procter & Gamble's CoverGirl brand has announced that multiplatinum artist and four-time Grammy award-winning star Taylor Swift will be the face of the new CoverGirl NatureLuxe line launching in January.

December 6, 2010
ModiFace's iPhone app makes debut

ModiFace, a provider of virtual makeover technologies, has announced the launch of its new iPhone application, dubbed "MakeUp Live," which is a virtual makeover tool.

November 17, 2010
CoverGirl to debut NatureLuxe in January

Procter & Gamble's CoverGirl is launching in January its new NatureLuxe makeup collection, which includes...

October 27, 2010
Latest BrandSaver coupon booklet features 'Have You Tried This Yet?' products

Building upon its "Have You Tried This Yet?" campaign, Procter & Gamble will release its...

October 21, 2010
P&G unites innovation with value for multipronged campaign

In response to a national survey, which found that many women often are disappointed...

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