Procter & Gamble’s CoverGirl beauty brand is celebrating the weekends and embracing new beauty trends this summer with its Easy Breezy Block Party Bus Tour that is hitting the road to bring beauty mavens the hottest looks and newest beauty products with exclusive pop-up beauty experiences at tour stops around the country.
ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.
ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.
Procter & Gamble’s CoverGirl beauty brand has announced its first-ever major movie sponsorship of Lionsgate's “The Hunger Games: Catching Fire,” which is scheduled for release in North American theaters on Nov. 22.
Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.
Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.
Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.