ModiFace has announced the availability of an enhanced virtual makeover application for beauty brands that features advanced makeup and skin care visualization, foundation matching and beauty adviser technology to aid consumers in updating their makeup routines.
Looking to tap into the CC cream craze, Revlon’s Almay brand has created the new Almay Smart Shade CC Cream Complexion Corrector, a multi-benefit formula designed to instantly diminish the appearance of imperfections, pores, dull skin tone, fine lines, wrinkles and discoloration.
Estée Lauder Cos., whose brands include Aveda, Bumble and bumble and American Beauty, has appointed former Heineken N.V. and PepsiCo executive Michael O’Hare to serve as its EVP global human resources.
The Master of Professional Studies degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology in New York City recently showcased its final projects at the annual FIT Capstone presentation. This year’s presentation focused on “Beauty in a Digital World.”
Beauty is helping to redefine the customer experience of shopping a drug store and is helping retailers set themselves apart from rivals in a very competitive environment.
For that ultimate flawless finish, women have discovered the beauty of such products as primers, perfecting bases or setting mists — products that even skin tone, disguise fine lines and wrinkles, improve makeup wear-ability and prevent color from running or fading. In other words, they are those little magic tricks in a bottle.
Beauty trends are as much a reflection of the consumer's state of mind as they are a reflection of the technological innovations put forth by research-and-development teams at laboratories around the world. While consumers are not able to verbalize their expectations for the ideal product that will fulfill their needs, they are able to pinpoint gaps with their unmet needs through their purchasing patterns.
Oh, how the eyes still have it — eyelashes to be precise. Sales of false lashes continue to enjoy double-digit growth, as evidenced by the most recent data provided by IRI. Sales of false eyelashes and adhesives rose 11.4% to about $84.8 million for the 52 weeks ended April 21 at total U.S. multi-outlets.
Mass market retailers increasingly are elevating their health and beauty departments to help shoppers look good and feel good — initiatives that are playing out in various forms at retail. To share with readers some of the most innovative efforts currently underway at mass, Drug Store News took a closer look at what's trending now in beauty.
The Beauty Changes Lives Foundation named the first set of awards of the Vidal Sassoon Professional Beauty Education Scholarship Program at the Spring Operations Conference of the American Association of Cosmetology Schools, BCL’s parent body.
A recently released reported that analyzed and measured the level of metals in 32 lip products does not provide any “new meaningful information” and the traces of metals found were not “unexpected given their natural presence in air, soil and water,” according to a statement issued Thursday by the Personal Care Products Council.
The U.S. cosmetics and toiletries market posted 3.4% growth in 2012, with sales signifying success for both key and niche industry players, according to recently published the Cosmetics & Toiletries USA report by global consulting and research firm Kline & Co. However, it is at the macro level that the flourishing personal care market is offering the most promise.