What are the key trends driving sales of false eyelashes? What are the greatest misconceptions about false lashes? To answer these questions and more, DSNTV not only hit the streets of New York City, but also spoke with Kerri LoCascio of Kiss Products to gain greater insight into the segment and to see just how easy false eyelashes are to apply. Click here to watch the video.
Milani Cosmetics, a color cosmetics brand, on Wednesday announced the launch of Bella Eyes Gel Powder Eyeshadow. Milani also announced enhancements to its digital platform, helping to enrich the customer experience from trial to purchase.
Revlon announced on Wednesday that second-quarter net sales in its consumer segment experienced a 2.5% boost thanks to higher sales of Revlon color cosmetics, Revlon ColorSilk and Sinful Colors, but a higher advertising expense impacted profits during the period.
CCA Industries, whose brands include Plus+White toothpastes and teeth whiteners, Nutra Nail nail care treatments and Scar Zone scar treatment, widened its net loss during second quarter 2014, and has pulled the plug on its Gel Perfect brand.
Pharmacies in Europe are reportedly stealing market share from beauty retailers like Sephora as they increasingly stock their shelves with natural and organic cosmetic brands, and consumers look to curb spending on higher-priced products, according to a Reuters report.
Finnish beauty brand Lumene has kicked off 2014 with a bang with revamped packaging and a broadened product portfolio. The evolution continues as the company further extends its Bright Now line into anti-aging.
Eylure lashes is a heritage brand that is 65 years in the making, known for creating Elizabeth Taylor’s Cleopatra look to collaborating with pop star Katy Perry. Today, the U.K.-based brand is continuing to make its mark in the U.S. market with new packaging to help make the segment easier to shop.