Molson Coors Brewing Company is showcasing a global lineup of product innovations designed to expand its portfolio and provide consumers with variety as the summer season kicks off. The company has planned new releases in Canada, Europe and the United States.
The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.
The drug store channel has had strong sales in the beer category despite lackluster industry performance. Dollar sales for the beer category in drug were up nearly 6% for the year to date ended Oct. 30, 2011, according to SymphonyIRI Group data.