July 12, 2013

Coca-Cola Co. strategists and design teams are aggressively pursuing innovative retail concepts and hatching new merchandising strategies in collaboration with retail and restaurant partners.

June 24, 2013

A recent KPMG survey found that almost half (40%) of retailers will be looking to invest in technology to help grow their respective businesses. And engaging the customer through social media and loyalty apps may become significant, as 37% of retailers expect customer retention is the key to growth while 35% suggested adding to their customer bases is key.

It further illustrates the fact that marketers need to take an omnichannel approach to engage today's consumers.

That significance within social media and loyalty apps is simple, really. Marketers can't expect to generate a trip if they're not effectively reaching the consumer with their marketing messages. After all that's the underlying premise of omnichannel retailing — reaching the consumer with a shopping solution wherever, whenever and however she wants that solution, and then personalizing that solution with the help of big data analytics.

June 17, 2013

Retailers are increasingly recognizing that technology is key to driving growth and bolstering customer engagement, and research suggests that companies take an omnichannel approach to reach shoppers in today’s challenging environment plagued by changing consumer confidence and high national unemployment rates, according to recent research.

February 7, 2013

MeadWestvaco Corporation on Thursday launched its inaugural consumer satisfaction study, “Packaging Matters.”

January 28, 2013

Retail industry sales (which exclude automobiles, gas stations and restaurants) will increase 3.4%, down slightly from 4.2% in 2012 and 5.8% in 2011, according to the National Retail Federation’s 2013 economic forecast.

January 10, 2013

If you are like a lot of people, hanging a new calendar has inspired you to embrace new beginnings and experimentation. Every January morning begins with plans to put insights into action.

January 9, 2013

Men are an ideal target for online beauty and beauty retailers may want to consider expanding more marketing efforts to further leverage this growing opportunity, according to recent research from Mintel.

December 20, 2012

More consumers plan to spend more on holiday shopping this year than last, according to a new Nielsen survey.

December 3, 2012

Analysis by Shopper Sense founder Lily Lev-Glick, a 20-year shopping behavior analyst and researcher, has revealed holiday shoppers fall into one of three distinct categories.

November 16, 2012

Consumers showed a greater willingness to spend in October as the housing market began to recover and energy prices receded, according to a new report by Deloitte.

November 14, 2012

Retail sales were down slightly in October on a month-to-month basis while increasing on an annual basis, reflecting Hurricane Sandy and uncertainty in Washington, according to the National Retail Federation.

November 5, 2012

Products often fail before they ever find their way to market. Because our firm reviews more than 2,500 new health, beauty and wellness products, and sees approximately 13,000 packaging changes and line extensions annually, I’ve seen this firsthand.

October 15, 2012

More than half of consumers say they plan to spend $500 or more on gifts this holiday season, slightly more than what they planned on spending in 2011, according to PriceGrabber’s winter holiday shopping survey.

October 12, 2012

According to Nielsen analyses issued Thursday, higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending.

October 10, 2012

It seems that consumers' holiday spending intentions are more positive than last year, according to NPD's 11th annual holiday retail study.

October 2, 2012

I was fortunate. I was born into a wonderful family. Each of my four siblings and I have certainly chosen individual paths, but it is amazing how interconnected we remain and how we can still rely on each other when necessary.

October 2, 2012

Survey results released Tuesday by online shopping site PriceGrabber found that 88% of shoppers plan to research their holiday gift purchases in advance to find the best deals.

August 27, 2012

It seems that consumers' outlook on the economy is influencing how they will shop this upcoming holiday season, according to a new survey.

August 24, 2012

This year’s Olympics coverage on NBC stood in stark contrast to the television network's failed attempt to offer expanded audience choice through their pay-per-view “Triplecast” in 1992. Remember that 20 years ago, NBC aired the Olympics through three pay-per-view channels? Their total number of subscribers, either for a one-day pass or any of the “gold,” “silver” or “bronze” packages probably couldn’t equal even the smallest service area for a major cable company.

August 21, 2012

Forty-five percent of customers shopping in-store at brick-and mortar-locations will walk out and complete their purchase online for a discount as low as 2.5%, according to new showrooming research from GroupM Next.

July 31, 2012

Days of cutting back-to-school spending are over, as nearly 9-in-10 consumers plan to spend the same or more, according to Deloitte's annual back-to-school survey.

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

July 30, 2012

Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months.

July 27, 2012

A survey released by Chase Slate with Blueprint revealed that more back-to-school shoppers are carefully managing their spending and borrowing by creating a budget and sticking to it.