Content about Consumer behaviour

May 24, 2011

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers. In this annual report, DSN calculates the value of niche brands.

January 29, 2014

Global consumer confidence held steady at an index of 94 for three consecutive quarters, ending 2013 one point higher than it started and three points higher than the same time period the previous year, according to consumer confidence findings released by Nielsen.

November 4, 2013

Underwhelming fall sales and continued economic and federal budgetary concerns have U.S. retailers in a “wait and see” mode this holiday season, according to a recent BDO USA survey released Monday.

October 18, 2013

One of the casualties associated with the recent government shutdown and game of chicken that legislators played with the nation's debt ceiling is consumer confidence. And this will have significant ramifications coming into the fourth quarter holiday season, especially as the debate over government spending and the debt ceiling crisis has not been resolved but only delayed until January.

Holding the holiday season hostage means Washington has lost big points with big retail, and IRI measured the impact. Reminiscent of recession shopping behaviors, almost two-in-three consumers are cutting back on non-essential spending; half are again gravitating toward private label or other value propositions and two in five are beginning to scour online resources in search of coupons and deals.

August 21, 2013

The Deloitte Consumer Spending Index remained flat in July, but a recent survey showed shoppers have a positive, although still tentative, outlook on the economy for the back-to-school shopping season.

August 8, 2013

According to a July 2013 poll of more than 500 AccentHealth viewers with children of school age, kid's annual physicals and back-to-school shopping go hand-in-hand.

July 25, 2013

Results of the survey indicate that 68% of consumers plan to spend up to $500 this back-to-school shopping season compared with 63% in 2012 and 48% in 2011. Additionally, 17% of respondents plan to spend between $500 and $1,000, and 15% of shoppers said they have no back-to-school shopping budget this year.

July 18, 2013

More than one-third of U.S. consumers say they're likely to spend more during the back-to-school season this year, according to a study.

July 12, 2013

Coca-Cola Co. strategists and design teams are aggressively pursuing innovative retail concepts and hatching new merchandising strategies in collaboration with retail and restaurant partners.

June 24, 2013

A recent KPMG survey found that almost half (40%) of retailers will be looking to invest in technology to help grow their respective businesses. And engaging the customer through social media and loyalty apps may become significant, as 37% of retailers expect customer retention is the key to growth while 35% suggested adding to their customer bases is key.

It further illustrates the fact that marketers need to take an omnichannel approach to engage today's consumers.

That significance within social media and loyalty apps is simple, really. Marketers can't expect to generate a trip if they're not effectively reaching the consumer with their marketing messages. After all that's the underlying premise of omnichannel retailing — reaching the consumer with a shopping solution wherever, whenever and however she wants that solution, and then personalizing that solution with the help of big data analytics.

June 17, 2013

Retailers are increasingly recognizing that technology is key to driving growth and bolstering customer engagement, and research suggests that companies take an omnichannel approach to reach shoppers in today’s challenging environment plagued by changing consumer confidence and high national unemployment rates, according to recent research.

February 7, 2013

MeadWestvaco Corporation on Thursday launched its inaugural consumer satisfaction study, “Packaging Matters.”

January 28, 2013

Retail industry sales (which exclude automobiles, gas stations and restaurants) will increase 3.4%, down slightly from 4.2% in 2012 and 5.8% in 2011, according to the National Retail Federation’s 2013 economic forecast.

January 10, 2013

If you are like a lot of people, hanging a new calendar has inspired you to embrace new beginnings and experimentation. Every January morning begins with plans to put insights into action.

January 9, 2013

Men are an ideal target for online beauty and beauty retailers may want to consider expanding more marketing efforts to further leverage this growing opportunity, according to recent research from Mintel.

December 20, 2012

More consumers plan to spend more on holiday shopping this year than last, according to a new Nielsen survey.

December 3, 2012

Analysis by Shopper Sense founder Lily Lev-Glick, a 20-year shopping behavior analyst and researcher, has revealed holiday shoppers fall into one of three distinct categories.

November 16, 2012

Consumers showed a greater willingness to spend in October as the housing market began to recover and energy prices receded, according to a new report by Deloitte.

November 14, 2012

Retail sales were down slightly in October on a month-to-month basis while increasing on an annual basis, reflecting Hurricane Sandy and uncertainty in Washington, according to the National Retail Federation.

November 5, 2012

Products often fail before they ever find their way to market. Because our firm reviews more than 2,500 new health, beauty and wellness products, and sees approximately 13,000 packaging changes and line extensions annually, I’ve seen this firsthand.

October 15, 2012

More than half of consumers say they plan to spend $500 or more on gifts this holiday season, slightly more than what they planned on spending in 2011, according to PriceGrabber’s winter holiday shopping survey.

October 12, 2012

According to Nielsen analyses issued Thursday, higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending.

October 10, 2012

It seems that consumers' holiday spending intentions are more positive than last year, according to NPD's 11th annual holiday retail study.

October 2, 2012

I was fortunate. I was born into a wonderful family. Each of my four siblings and I have certainly chosen individual paths, but it is amazing how interconnected we remain and how we can still rely on each other when necessary.

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