Content about Consumer

April 22, 2012

Consumer care

A lot has happened across GlaxoSmithKline’s consumer division in the past year. Drug Store News spoke with GSK Consumer chief marketing officer John Graham and chief customer officer Keith Loranger about the next move to be made out of the consumer division’s new playbook.

June 11, 2013

Consumer Reports: Robust consumer spending may be on the horizon, just not there yet

The Consumer Reports Index, an overall measure of Americans’ personal financial health, shows Americans are reporting significantly fewer financial troubles, Consumer Reports National Research Center announced.

April 5, 2013

Marketing no longer about mobilizing the masses, but about amassing the upwardly mobile

Geoscape issued a report projecting the future buying power of both Asian and Hispanic households, respectively.

This report should serve as a wake up call that multi-cultural marketing efforts appealing to the diversity of a shopper base are not just innovative strategies — they're essential.

December 15, 2011

Report: Making medical technology consumer-friendly will drive wellness market

Cambridge Consultants on Thursday released a report outlining how the health-and-wellness market may take shape as more consumer-friendly medical devices featuring the latest in technology reach the market.

August 9, 2011

Consumer sentiment drops amid economic stress

Consumer Reports announced that its index, which measures overall consumer sentiment, fell to its lowest level since December 2009 and registered its sharpest drop in two years, as recent events in Washington about the debt ceiling debate fixed attention on the weak economy.

April 27, 2011

OTC Perspectives to honor top marketers

OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

April 5, 2011

Independent pharmacies earn top scores from Consumer Reports readers

An overwhelming majority of Consumer Reports readers are highly satisfied with their independent pharmacy experiences, as compared with experiences at some of the national chains, a report to be published in the May issue found.

March 7, 2011

Meda Consumer Healthcare saluted for relaunch of Bifera

Meda Consumer Healthcare recently was named the grand winner of the MAX Awards for excellence in marketing for the relaunch of Bifera, an over-the-counter supplement that offers two types of iron — protein- and plant-based.

December 13, 2010

Report projects drop in December spending

Despite strong November retail sales, consumers still worry about what lies ahead.

July 19, 2010

Nielsen: CPGs should shift focus to baby boomers

As advertisers and consumer goods manufacturers focus on consumers ages 18 to 34 years, one...