October 27, 2016

Coca-Cola is planning to introduce two new flavors of Sprite in early 2017, according to the Atlanta Journal-Constitution.

October 27, 2016

General Mills is bringing dessert to the breakfast table with the introduction of at least two new cereals made with Girl Scout cookies.

October 27, 2016

NEW YORK - The giant AT&T-Time Warner merger may bring individualized ads - already commonplace on such streaming services as Hulu or YouTube - to network television, The New York Times reported Wednesday. "If you believe in a future where the very, very fine targeting of households or individuals with specific messaging makes economic sense to do at scale, what this merger does is enable that by making more audience available to target in that way,” Rob Norman, chief digital officer of WPP's GroupM, told The Times. “The question will be: What is the premium for addressability for that level of targeting that the advertiser is willing to pay?” (The New York Times)

October 26, 2016

Popular natural baby brand Sprout Foods has launched clear pouches for its line of organic baby food. 

October 25, 2016

Buitoni, a consumables brand known for its refrigerated pasta and sauces, is making a move to no GMO ingredients. 

October 25, 2016

H2O+ Beauty is launching a collection of holiday gift sets featuring the brand's new packaging and best-selling formulations from a recent relaunch.

October 25, 2016

After more than a half million submissions from consumers across the country, three new oatmeal flavors from Quaker are hitting the retail shelves.

October 24, 2016

MorningStar Farms is looking to appeal to the modern consumer with five new, 100% vegetarian heat-and-eat veggie bowls with globally inspired spices and flavors.  

October 21, 2016

A market leader in fresh retail soups is launching a collection of branded premium organic soups under a new label.

October 20, 2016

Leading ready-to-eat salad brand Fresh Express is extending its conventional salad kit offerings by launching a totally new product line.

October 20, 2016

The flagship brand of the Midwest's leading chicken producer is introducing a line of fresh, not frozen, chicken breast strip kits that aim to shake up the deli case and consumers' meal plans.

October 20, 2016

One of America's most popular drink brands for kids is launching a new product line for adults young at heart who love the taste of chocolate milk, but want more protein in their daily diets. 

October 20, 2016

The move enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale.

October 19, 2016

Mars Chocolate North America and Wrigley have announced a blockbuster lineup of new products that will hit store shelves in the coming months, including M&M'S Caramel Chocolate Candies and Orbit White chewing gum. 

October 19, 2016

Crispin Cider Company is extending its barrel-aged program with Bourbon Char, a bourbon cask-aged hard apple cider finished with a smoked maple syrup. 

October 18, 2016

Popular ready-to-drink tea brand Pure Leaf is launching bagged and loose teas. 

October 18, 2016

Sparkling Ice is launching a new flavor and accelerating a Spanish-label retail expansion into stores in Mexico. 

October 17, 2016

 Red Truck Beef Jerky is launching a new flavor designed to appeal to fans of Old Bay seasoning.

October 17, 2016

This isn’t your parents’ private-label business any more. To be sure, the rules of the store brand game have changed over the years — price matters, but it certainly isn’t the only factor driving the growing consumer interest in private label that exists today. CVS has upped its game in private label over the last several years, with store brand penetration up from about 17% in 2010 to more than 22% today.

October 17, 2016

Who’s leading the retail health revolution? One of the chief innovators in the transformation of U.S. health care is surely CVS Health.

October 17, 2016

Digital engagement is an integral part of CVS Health’s growth strategy, and for good reason. The digital customer at CVS spends 4.5 times more and engages with the CVS brand six times more than non-digital customers do.

October 17, 2016

The ExtraCare loyalty program has grown to become CVS Health’s crown jewel. In 2015, the program — now in its 15th year — helped drive nearly $4 billion in savings for its roughly 70 million active cardholders. More important, it has emerged as the key engine driving CVS Health’s personalization efforts — a critical component of the company’s five-pillar strategy to reenergize its front-end business.

October 17, 2016

Two years ago, CVS Pharmacy made the bold decision to walk away from tobacco. It was the right move for a lot of reasons, but the fact remained: There was a $2 billion sales hole that needed to be plugged.

October 17, 2016

PepsiCo has set a target for reducing fats and sugar in its products as part of an ambitious plan to transform its product portfolio and reduce its environmental impact.