The companies said the partnership is aimed at helping brands better understand the health-and-wellness space, build a targeted consumer-focused strategy, accelerate new product development and improve sales planning with retail partners.
Freshly prepared foods, nutritional drinks/supplements, cosmetics and frozen foods are the best opportunities for drug store retailers looking to cash in on customer impulse purchases at brick-and-mortar locations.
The retailer will have a new assortment of healthier food, health-focused products and expanded beauty selections paired with informational signage throughout the store to help customers discover new offerings.
One of the biggest trends in food and beverage in the past several years has been in better-for-you offerings — something that’s expected to continue to influence new products as consumers remain focused on what’s in their favorite snacks and beverages.
Data from the Healthy Weight Commitment Foundation found that 11 companies spent more than $30 million on community-based health-and-wellness programs in 2016 promoting 38 programs that reached 11.2 million Americans.