January 6, 2011

PepsiCo's Brisk Iced Tea is getting animated.

January 6, 2011

Campbell Soup is teaming up with the American Heart Association’s Go Red For Women movement to launch a new campaign that addresses heart disease among women.

January 6, 2011

It seems that Kraft Foods' Huddle to Fight Hunger program has reached the end zone.

January 6, 2011

PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.

January 5, 2011

YORK, Pa. — Lifestyle Foods’ new chilled grab-and-go line offers three lunch options and one breakfast option for consumers looking for quick, healthy meals. Meals in the soup-and-salad line — chicken noodle/Caesar salad, tomato basil/garden salad with light Italian dressing, and vegetarian vegetable/garden salad with light ranch dressing — are all less than 125 calories. The oatmeal kit comes with a fresh apple, raisins and turbinado sugar.


January 5, 2011

Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.

January 5, 2011



Dollar sales for energy drinks were up 8.2% in drug stores for the 52 weeks ended Oct. 31, 2010, according to SymphonyIRI Group. Energy shot dollar sales in the channel fared even better, with sales surging nearly 12% for the same period.


Despite occasional controversy, demand remains strong for the beverages, and the segment is poised to become even more significant as its appeal broadens beyond its original target consumer group.


January 5, 2011

DALLAS — Reducing sodium is at the top of consumer request lists when it comes to what they want in snacks, according to Frito-Lay. SymphonyIRI data showed that 52% of consumers in 2009 identified low sodium as an important snack attribute — up from 43% in 2007.


Manufacturers are giving consumers what they want. Frito-Lay, for example, continues to expand its lightly salted chip varieties, which offer 50% less sodium per ounce per serving.

January 5, 2011

Certain tobacco products introduced to the market or changed after Feb. 15, 2007, are subject to enhanced scrutiny by the Food and Drug Administration, the agency said Wednesday.

January 5, 2011

The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

January 5, 2011

Supplier News — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. Sun Drop is made with orange juice and caffeine. DPS’ sudden focus on Sun Drop stems from the company’s interest in directing consumer interest to flavored sodas, a noncola segment of the soft drink industry in which the company specializes.



January 4, 2011

It seems that Americans' everyday items are getting a little smaller.

January 4, 2011

Publix is rolling out imported and domestic private-label specialty cheeses in its deli department.

January 4, 2011

Tyson has expanded its Any’tizers line with a new dish that is sure to become a favorite among kids and party guests.

January 4, 2011

Hostess is extending its SmartBakes line with a new breakfast cake.

January 3, 2011

Mars Chocolate is pairing its classic Snickers candy with peanut butter.

January 3, 2011

A nut snack brand now is part of a candy company's portfolio.

January 3, 2011

Kellogg announced a new campaign for its Special K brand, which focuses on emotional gains when achieving weight loss.

January 3, 2011

A relaxation/focus soda brand has expanded its market reach.

December 29, 2010

More than half of beer drinkers want to try more craft brews, according to research from Mintel.

December 29, 2010

With a goal of proving to customers that eating healthy doesn't have to break the bank, Tops Markets is offering customers a new paid service that provides information on healthy eating, including menus, recipes and exclusive savings.

December 28, 2010

Frito-Lay will reformulate half of its snack products to be completely natural by the end of 2011. The products will include no artificial or synthetic ingredients, no artificial flavors and no preservatives, including MSG.

December 27, 2010

Post Foods has announced that as of January 2011, the company’s Fruity and Cocoa Pebbles cereal will have a lower sugar content — 9 g per serving.

December 22, 2010

The philanthropic arm of Coca-Cola donated funds to 38 organizations that support water conservation, community recycling, active healthy living and education.