Meredith Corp. is leveraging its intent data to CPG manufacturers in four areas: food, parenting, home and women, the last of which touches on lifestyle, beauty, health and wellness, Ad Exchanger reported Monday. "The level of granularity CPG manufacturers require to forecast intent can make it difficult to predict purchasing patterns at scale," Ad Exchanger reported. "But Meredith’s ability to draw corollaries between different verticals helps marketers access a wide range of consumers." (Ad Exchanger)
Oprah Winfrey has quietly filed federal paperwork to secure trademarks over a cornucopia of foods under the name Oprah’s Kitchen, according to a report from the New York Daily News. The paperwork suggests Winfrey is considering putting her name on processed and preserved foods, juices, water and energy drinks, among others. (New York Daily News)
General Mills is planning to roll out several products this month that make breakfast a meal increasingly consumed on the run. Quartz reports that single-serving pouches built for easy snacking and more breakfast bars are in the works. (Quartz)
Consumers are driving change in the snack category with their ever-increasing demand for organic, non-GMO, vegan, gluten-free and other more natural snacks, and major CPG companies are following up with commitments to remove artificial ingredients.
Just in time for summer, Mars has launched a new (and hilarious) ad for Snickers Ice Cream Bars. Adweek reports that earlier this month the brand also released another funny ad for its Snickers Bites, as well as a "Hungerithm" ad. (Adweek)
Beverage makers are introducing high-end ready-made chilled bottled and canned coffee, as U.S. shoppers embrace yet one more way to get their caffeine jolt. Bloomberg reports that Coca-Cola, Dr Pepper and other brands are jumping in as well. (Bloomberg)
Larabar, a business unit of General Mills, Inc., is venturing into the confectionery category with the launch of Larabar Bites, according to a report from bakingbusiness.com. Hitting shelves in June, the truffle-like bites are made with six or fewer simple ingredients, including dates, fair trade chocolate chips, almonds and coconut flour, and are packaged in a resealable pouch. (bakingbusiness.com)