Consumers are driving change in the snack category with their ever-increasing demand for organic, non-GMO, vegan, gluten-free and other more natural snacks, and major CPG companies are following up with commitments to remove artificial ingredients.
Just in time for summer, Mars has launched a new (and hilarious) ad for Snickers Ice Cream Bars. Adweek reports that earlier this month the brand also released another funny ad for its Snickers Bites, as well as a "Hungerithm" ad. (Adweek)
Beverage makers are introducing high-end ready-made chilled bottled and canned coffee, as U.S. shoppers embrace yet one more way to get their caffeine jolt. Bloomberg reports that Coca-Cola, Dr Pepper and other brands are jumping in as well. (Bloomberg)
Larabar, a business unit of General Mills, Inc., is venturing into the confectionery category with the launch of Larabar Bites, according to a report from bakingbusiness.com. Hitting shelves in June, the truffle-like bites are made with six or fewer simple ingredients, including dates, fair trade chocolate chips, almonds and coconut flour, and are packaged in a resealable pouch. (bakingbusiness.com)