Content about Consumables

May 22, 2012

In an effort to focus on its key growth strategies, General Mills has announced a productivity and cost savings plan that will include a reduction in its workforce.

May 22, 2012

GoGo Squeez announced the launch of a new campaign that will include a national mobile playground tour and the "largest game of catch."

May 22, 2012

Hellmann's has introduced its new mayonnaise dressing with olive oil.

May 22, 2012

Pringles has teamed up with the United Service Organizations this Memorial Day to honor the men and women of the U.S. Armed Forces.

May 22, 2012

Shamrock Farms on Monday announced the launch Rockin' Refuel Muscle Builder — a protein beverage made with real milk designed to be low in carbs and high in protein — through GNC locations.

May 22, 2012

Giant-Landover and ShopRite are shoppers' two favorite supermarkets, according to results of a survey released Tuesday.

May 21, 2012

Catalina Marketing announced the debut of a new purchase-based targeting solution for consumer packaged goods advertisers that incorporates shopper understanding and analytics into campaign planning and measurement to drive improved performance.

May 21, 2012

Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."

May 21, 2012

Kimberly-Clark has highlighted its progress toward achieving its 2015 sustainability goals.

May 21, 2012

Organic baby formula brand Nature's One said it is committed to minimize or eliminate environmental contaminants, such as arsenic and other heavy metals.

May 21, 2012

U.S. bottled water consumption increased to 9.1 billion gallons in 2011, up 4.1% from 2010, according to a new report.

May 21, 2012

Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.

May 18, 2012

Sales of coconut water continue to soar. According to a recent report from Mintel, the U.S. market for coconut water was around $350 million in 2011, representing 2% of the total fruit juice and drinks sales.

May 18, 2012

Fresh & Easy has launched a new range of more than 50 preseasoned, ready-to-cook items in stores just in time for the summer grilling season.

May 18, 2012

PepsiCo's Frito-Lay North America division is developing a gluten-free validation process for its products as part of a multiyear initiative to assure consumers that many of the company's products are gluten free.

May 17, 2012

Charmin has launched a new and improved mobile application that provides users with the ability to search for and rate restrooms across the country.

May 17, 2012

Guayaki is expanding its Yerba Mate portfolio with a new sparkling beverage line.

May 17, 2012

Lifeway Foods is expanding the distribution of its kefir line in Target stores, as well as adding new Lifeway products to Target's dairy cases.

May 17, 2012

PepsiCo is expanding one of the flagship brands from its Frito-Lay division.

May 17, 2012

Campbell's has tapped Walgreens' social media director to lead the soup maker's digital marketing and social media efforts.

May 16, 2012

“No frills, just real savings” and “Simple prices you can add up in your head” make clear that Dollar General’s goal is to provide great prices on household essentials.


May 16, 2012

One of the first lessons in life that children learn is that getting sick isn’t fun, and going to the pharmacy isn’t too exciting either. In 2004, pharmacist Charles Tabouchirani decided to change that by opening Cherry’s Pharmacy, a store that specializes in dealing with children.

May 16, 2012

To gain greater insight into how industry professionals are helping niche brands find success at retail, Drug Store News hosted a virtual roundtable discussion with some of today’s leading players.

May 16, 2012

Mike's Hard Lemonade launched this month a multimillion-dollar campaign that the brand calls "a bold departure from traditional beer category advertising" and includes television, digital, mobile and social media outreach.

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