March 21, 2014

Skinnygirl brand has already made its foray into several categories, including a recent line of water flavor enhancers and a partnership with SodaStream to create new flavors. Now the brand will step into the supplement category with its new Skinnygirl Supplements.

March 18, 2014

Peeps, a brand from Just Born Quality Confections, announced a variety of offerings for Easter 2014, which includes the new Peeps Party Cake Flavored Marshmallow Chicks — vanilla cake-flavored marshmallow chicks decked out with rainbow confetti.

March 14, 2014

Yankee Candle Co. announced the launch of the limited-edition Peeps Marshmallow Chicks candle. The new scent takes inspiration from the colorful Peeps spring candy.

March 11, 2014

Jelly Belly Candy Co. makes more than 100 different flavors of jelly beans, but in celebration of St. Patrick's Day, it's showing some special attention to its green Jelly Belly beans.

March 10, 2014

Where would the candy category be without seasonal merchandise?

March 10, 2014

Building on the 2013 introduction of Snickers Bites and Milky Way Bites, Mars Chocolate North America added three new flavors of unwrapped, bite-sized treats: Twix Bites, 3 Musketeers Bites and Milky Way Simply Caramel Bites.

February 20, 2014

American Licorice Co. has announced the launch of Fruit Vines Bites — bite-size, chewy candies with a fruity flavor.

February 13, 2014

Jelly Belly Candy Co. announced that it’s introducing Pink Camo beans to the mix.

February 12, 2014

Nordic Naturals introduced Vitamin C Gummies, providing 250 mg of vitamin C.

January 30, 2014

Jelly Belly Candy Co. will offer consumers a variety of treats for Valentine's Day, including the new Jelly Belly Tabasco Dark Chocolate Covered Jelly Beans.

January 28, 2014

Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.

January 27, 2014

Lindt has announced a line of new offerings, including the company's signature Lindor truffles, just in time for Valentine's Day.

January 20, 2014

Jelly Belly will debut the new flavor at the Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany.

January 17, 2014

Hershey is launching a line of chocolate spreads, called Hershey's Spreads, which will be available in three varieties.

January 15, 2014

Pharmavite on Wednesday announced the expansion of its Nature Made Adult Gummies product line.

January 9, 2014

The gummy delivery form of vitamins is the single-largest source of growth for the vitamins, minerals and supplements category, having realized a 29% rate of growth, which translates to $125 million in annualized sales growth.

December 26, 2013

Consumers never tire of candy. Euromonitor data indicates that U.S. dollar sales for chocolate increased 19% between 2007 and 2012, and non-chocolate sales were up 17%.

December 26, 2013

The Hershey Co. is launching the Lancaster brand in January — the first time the company has launched a new brand that’s not a brand extension or acquisition in the past 30 years.

December 18, 2013

For peanut butter cup lovers, the New Year will mark not only a fresh start but also a chance to dig into Butterfinger's newest confection.

December 3, 2013

Mars is introducing a flurry of new chocolate treats for the holiday season to accompany its traditional festive offerings.

November 25, 2013

Movit Energy Gummies recently launched its signature product targeting active sports enthusiasts with an energy product in gummy format.

November 8, 2013

King, a gaming company, is taking Candy Crush sweets from computer and smartphone screens all the way to store shelves with the introduction of Candy Crush Candies.

November 1, 2013

This holiday season Spangler Candy Co. will launch limited-edition, holiday flavors in two of its most iconic brands: Dum Dums Holiday Pops and Peppermint Marshmallow Circus Peanuts, the company announced.

October 25, 2013

Dr. Brown's new Healthy Wipes aims to provide convenient cleaning for a variety of baby's needs with the use of xylitol. The line features Tooth & Gum, Nose & Face and Pacifier & Bottle wipes — each designed with natural ingredients that are designed to discourage harmful bacteria through gentle cleaning.