Gummy vitamins are not just for kids anymore. With baby boomers entering their golden years, it won’t be pill phobia that will drive supplement-seeking seniors in search of gummy vites as much as it may be pill fatigue.
Clover Labs, based in Fairview, Tenn., last week announced a new delivery system format — peppermint-flavored gum — for an intimacy supplement presented at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.
Candy is a powerhouse category for the drug channel. Candy and gum represent more than 6% of center-store sales, according to the National Confectioners Association, and contribute $3 billion annually to the channel.
On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.
Perrigo on Thursday announced that it has received approval from the Food and Drug Administration to market a cinnamon-flavored, over-the-counter coated nicotine polacrilex gum USP in 2-mg and 4-mg strengths.
Perhaps the most exciting recent development in the multivitamin segment is the success of gummy vitamins. Data from SymphonyIRI show that, while teen and infant vitamin sales are in decline, gummy vitamins for adults are driving growth within the category.