There hasn't been a lot of growth in intimacy health lately, with the exception of intimacy enhancement devices, which are up 16.5% to a relatively small $26.2 million base for the 52 weeks ended June 16, according to IRI. But there is plenty of opportunity to drive growth into the category moving forward, especially with the Millennials entering the marketplace.
Technology and sexual health will merge at the 2013 International Consumer Electronics Show here with executives from Standard Innovation making feature presentations and Church & Dwight targeting the show with a personal massager giveaway as part of its campaign to initiate a trial that started in November 2012.
A number of smaller manufacturers of male contraceptives are launching into the market to challenge the big three: Church & Dwight (72.8% dollar share in the category), Ansell Healthcare (11.6% dollar share) and Reckitt Benckiser (11.5% dollar share).
Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.