The makers of LifeStyles condoms today announced the release of the new Turbo condom. The Turbo condom is lubricated inside and out with LifeStyles' proprietary Excite gel.

Technology and sexual health will merge at the 2013 International Consumer Electronics Show here with executives from Standard Innovation making feature presentations and Church & Dwight targeting the show with a personal massager giveaway as part of its campaign to initiate a trial that started in November 2012.

A number of smaller manufacturers of male contraceptives are launching into the market to challenge the big three: Church & Dwight (72.8% dollar share in the category), Ansell Healthcare (11.6% dollar share) and Reckitt Benckiser (11.5% dollar share).


Church & Dwight will be placing some significant heft behind its Trojan brand in the coming year with the launch of a line of full-sized personal massagers under the Trojan brand.

A new condom brand is looking to introduce new design concepts that it hopes will reshape the industry.

Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.

Church & Dwight and the Palms Casino Resort on Tuesday announced a partnership featuring a...