Wellness empowerment. Even before Rite Aid’s big announcement last week, officially unveiling its newest program, the Rite Aid Health Alliance, those two words more or less reflected every major initiative happening at the company over the last few years: the Wellness stores; its Wellness+, Rite Aid’s health-based loyalty program; the Wellness Ambassadors in its stores… It’s always been about engaging patients in wellness, and empowering them to take steps to improve their health and well being. The Rite Aid Health Alliance takes that commitment down to the “atomic level of patient engagement,” Rite Aid chairman and CEO said last week, at a live event at one of its Buffalo stores.
Through the program, Rite Aid pharmacists together with a new patient care position in Rite Aid stores, the Care Coach, work directly with patients with chronic conditions and poly-chronic conditions to help them meet specific health improvement goals, as outlined by the patient’s physician. Care coaches, who are specially trained in behavior change to help patients address health issues related to lifestyle, work with patients to take their physicians’ recommendations and “break them down into sizeable, understandable milestones,” Jocelyn Konrad, VP healthcare initiatives for Rite Aid, told DSN. Rite Aid’s Health Alliance stores can “become an extension of the physician’s office,” she said. “It’s going to be a different experience for the patient. Whatever [they] need to understand and be motivated, we will work to provide it.”