Rite Aid may be a company in the midst of a major transformation to provide greater access to health services, but there is one thing that hasn’t changed and won’t change — Rite Aid’s commitment to helping its neighbors.
Rite Aid is experimenting with a new interactive kiosk to help consumers navigate a complex category to shop — vitamins and nutritional supplements. According to Rite Aid EVP of merchandising Tony Montini, the initial customer response has been extremely positive.
Rite Aid has its merchandising strategy down to a fine science. Even as the merchant team reporting to Tony Montini, Rite Aid EVP of merchandising, delivers a standardized shopping experience to Rite Aid customers, the company’s merchants are constantly experimenting with new ideas that help differentiate that shopping experience from the store across the street.
Rite Aid is expecting its EnvisionRx acquisition to increase the company’s annual revenues by as much as 17.7%, from $26.5 billion in fiscal 2015 to a projected range of between $30.7 billion and $31.2 billion.
How serious are Rite Aid’s leaders when they proclaim their determination to make the company a full-service, full-spectrum retail healthcare provider? Serious enough to buy RediClinic — which has operated walk-in healthcare clinics in roughly 30 H-E-B stores in Texas for much of the past decade — and serious enough to embark on an aggressive growth campaign that includes the clinic healthcare provider as a new Rite Aid subsidiary.
Rite Aid in late June announced that Bryan Everett will join the company as EVP of store operations, effective Aug. 3. Everett will be responsible for all operations at the company’s nearly 4,600 chainwide stores and will report to Rite Aid’s president and COO Ken Martindale.
One of Rite Aid’s most farsighted innovations has been the creation of a unique store position, the wellness ambassador, whose primary focus is serving customers to help deliver a better in-store shopping experience.
A big part of the reason behind Rite Aid’s success is that the story has changed. It’s no longer about swimming upstream or playing defense. Today, it’s about creating a retail healthcare company and aggressively turning that dream into reality.
Kevin Kettler, SVP marketing, U.S. Pharmaceutical at McKesson, took Drug Store News on a guided tour of the McKesson ideaShare show floor following the Opening General Session yesterday. The five stations included on the tour are designed to increase access to patients, help bring those patients into the store and maximize these patients by offering new services to bring in new revenue.
Thousands of independent pharmacy owners from across the country are attending McKesson ideaShare 2015, here at the San Diego Convention Center this week, to explore the latest tools and strategies to help independent operators enhance patient care and improve profitability.
DSN had an opportunity to talk to Michelle Gilliam, director of Health Mart marketing about helping Health Mart owners and pharmacists promote their pharmacies their way. With more customizable tools and resources to promote their specific service offerings to local patients and prescribers, Health Mart stores can attract new patients and reinforce their value to existing patients.