November 14, 2010

In an effort to drive awareness and product trials, Procter & Gamble brought to New...

November 4, 2010

A “natural shakedown,” a twist on sustainability and "old is new" are some consumer packaged...

October 27, 2010

American Greetings is giving a nod to childhood with its new Flipbook cards, which contain...

October 24, 2010

Judging by the sales numbers, the overall lip gloss category has lost some of its...

October 21, 2010

In response to a national survey, which found that many women often are disappointed...

October 18, 2010

Walgreens has selected Bazaarvoice's social commerce suite to optimize its customers' experience, Bazaarvoice announced Monday....

October 13, 2010

Navarro Discount Pharmacies, which operates 28 stores in Miami, has partnered with in-store billboard network...

October 13, 2010

Quilted Northern has kicked off a new campaign that supports the launch of its newest...

October 6, 2010

A zero-calorie sweetener has launched an advertising campaign....

September 26, 2010

The pharmaceutical industry earlier this month weighed in on the case “Matrixx Initiatives vs. James...

September 7, 2010

Gain is moving beyond the laundry room with two new products....

August 24, 2010

Cardinal Health has signed a pact with Reach Media Group, a national digital media and...

August 23, 2010

Everyone wants to feel like a rock-star on his or her birthday, and American Greetings...

August 22, 2010

Bausch & Lomb last month launched the latest innovation in lens care solutions—Biotrue—that is formulated...

August 22, 2010

Duracell has introduced new myGrid kits to its lineup of Smart Power personal power products....

August 9, 2010

Those looking to kick their cards up a notch can look no further than American...

July 18, 2010

“I have read dribs and drabs of this in different publications over the last couple...

July 18, 2010

Upon reading your June 7 cover story, “7 Deadly Sins of SKU Rationalization,” we at...

July 18, 2010

When it comes to the front-end offerings at drug and mass-market retailers, there is perhaps...

July 8, 2010

The whole discussion around SKU rationalization -- or SKU optimization, depending upon your spin --...

July 7, 2010

Free-standing insert coupon activity increased 10.1% based on coupons dropped during the first six months...

July 7, 2010

American Greetings' expanded collection written and inspired by Taylor Swift is now available....

July 5, 2010

While children’s exposure to food ads on television decreased between 2003 and 2007, exposure to...

July 5, 2010

PharmaTrust has inked a deal with the Ontario Telemedicine Network that will integrate PharmaTrust's technology...