December 9, 2010

American Greetings is decking card aisles with its LCD-enhanced cards, preloaded with Christmas images or ready to be customized with favorite photos.

December 7, 2010

BROOKLYN, Ohio — Getting the most from the card category depends not only on the right merchandise, but also on the right merchandising. Outposting and signage can have a big impact on the department.


December 3, 2010

Customers looking to make the holiday season merry and bright can look no further than American Greetings.

November 22, 2010

Consumers now can add their renditions of popular holiday songs to new cards from American Greetings ...

November 15, 2010

American Greetings is bringing laughs on the go with its latest line....

November 14, 2010

Advanced Beauty Systems has announced Texas-based advertising agency Slingshot as its advertising agency of record....

November 14, 2010

In an effort to drive awareness and product trials, Procter & Gamble brought to New...

November 4, 2010

A “natural shakedown,” a twist on sustainability and "old is new" are some consumer packaged...

October 27, 2010

American Greetings is giving a nod to childhood with its new Flipbook cards, which contain...

October 24, 2010

Judging by the sales numbers, the overall lip gloss category has lost some of its...

October 21, 2010

In response to a national survey, which found that many women often are disappointed...

October 18, 2010

Walgreens has selected Bazaarvoice's social commerce suite to optimize its customers' experience, Bazaarvoice announced Monday....

October 13, 2010

Navarro Discount Pharmacies, which operates 28 stores in Miami, has partnered with in-store billboard network...

October 13, 2010

Quilted Northern has kicked off a new campaign that supports the launch of its newest...

October 6, 2010

A zero-calorie sweetener has launched an advertising campaign....

September 26, 2010

The pharmaceutical industry earlier this month weighed in on the case “Matrixx Initiatives vs. James...

September 7, 2010

Gain is moving beyond the laundry room with two new products....

August 24, 2010

Cardinal Health has signed a pact with Reach Media Group, a national digital media and...

August 23, 2010

Everyone wants to feel like a rock-star on his or her birthday, and American Greetings...

August 22, 2010

Bausch & Lomb last month launched the latest innovation in lens care solutions—Biotrue—that is formulated...

August 22, 2010

Duracell has introduced new myGrid kits to its lineup of Smart Power personal power products....

August 9, 2010

Those looking to kick their cards up a notch can look no further than American...

July 18, 2010

“I have read dribs and drabs of this in different publications over the last couple...

July 18, 2010

Upon reading your June 7 cover story, “7 Deadly Sins of SKU Rationalization,” we at...